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Business Briefing

From tech talk to marketing tips and accountancy advice, here you’ll find all you need to know to keep your floral business blooming.


 

International Women’s Day: Market your shop this March

March is definitely ‘girl power’ month. It’s host to Women’s History Month, Mother’s Day and on Wednesday 8th, International Women’s Day (IWD). It started off back in 1910 as a celebration of women’s history and a platform to campaign for the right to vote and gender equality.

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Social Media taking too much time … bring in an expert!

Everyone says you need to do more social media, but when?! By the time you’ve done the orders, buying, conditioning, accounts and maybe made yourself a sandwich there’s precious little time to then spend hours on Facebook.

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New study reveals ways for flower-sellers to target young buyers

A new report has been released by the Floral Marketing Research Fund (FMRF), which explores innovative marketing strategies and tactics for floral businesses to target the Millennial generation, that is age 1530 year olds.

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DIY flowers, workshops & online tutorials: How can florists use the ‘experience economy’ to their advantage?

Consumers could have reached ‘peak stuff’ and instead of spending money on products, are opting to spend on experiences such as home-cooked dinners and other memorable activities. The strong performance of retailers over the festive period is due to this growing trend, according to a leading retail expert at Aston University. We hear his reasoning, with evidence from major retailers, and think about ways these techniques can be mirrored for the flower sector.

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Top three ways to expand your florist business online

Rob Straathof, CEO of Liberis, got in touch to offer up his advice on how you can expand your florist business from your computer. Liberis say they provide simple, straightforward funding to small businesses across the UK. Backed by the British Business Bank, they’ve helped over 3,000 SME’s obtain circa £120 million in funding since 2007

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