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Never known to hold back — be it good or bad — read on for industry views from Caroline Marshall — Foster, Managing Editor of The Florist, the only independent trade magazine for the £1.8 billion UK retail flower industry.

Editors Blog


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This Just In

Do we need more trade bodies?

Do we need more trade bodies?

Looking back through old magazines reminded me that there was a time, not so long ago, when we had 9+*1 groups working with and on behalf of the Industry.   Read more

Online plant shop raises $1.1m to lead the houseplant revival

Online plant shop raises $1.1m to lead the houseplant revival

As part of its plan to lead the houseplant revival among London’s stylish homeowners and offices Patch (www.patch.garden), the online plant shop, has completed a $1.1m seed investment in its efforts to bring gardening to the digital age. 12 months after launching in … Read more

Jobs galore around the Globe

Jobs galore around the Globe

Looking for new opportunities .. read on! Then make sure you visit our Classified Page every fortnight.  We have loads of jobs, shops for sales and people looking for work every month … you could even find yourself on Bondi Beach!  Click here to reach the page… Read more

Top name line up for Leeds Castle Flower Festival

Top name line up for Leeds Castle Flower Festival

Floral stars from around the UK and world will gather at Leeds Castle in Maidstone, Kent in September to transform what has already been described as the lovliest castle in the world into a totally magical one. Read more

Colombian flowers return to market with hi profile campaign

Colombian flowers return to market with hi profile campaign

The Colombian flower industry, which is showcasing its wares at Proflora 2017 in Bogotá from 48 October, will be launching  a brand new, UK wide, marketing campaign in September to remind florists and wholesalers why buying Colombian flowers is best.  Read more

British Flowers Week photo winners announced

British Flowers Week photo winners announced

  Having called for flower lovers across the UK to submit photo images of their British Flowers Week (1925 June) the Instagram feed was constantly lit up with entries for the competition. Read more

Nature Calling for National Plants at Work Week

Nature Calling for National Plants at Work Week

  The nature of today’s work culture means we are always connected and working on the go. Hot-desking is the new ‘office’ and you never know where you will find a space to work. Read more

Royal FloraHolland and FloraXchange create single digital platform

Royal FloraHolland and FloraXchange create single digital platform

Digitalizing the floriculture sector will get a serious boost now that Royal FloraHolland – who operate a system called FloraMondo — and FloraXchange have joined forces. Read more




Business Briefing

Try these simple tricks when answering the phone to increase florist profits

Try these simple tricks when answering the phone to increase florist profits

For so many florists answering the phone is the first interaction you’ll have with a large chunk of customers; it’s an unusual industry where telephone sales are still extremely common as customers need to talk through bespoke orders and explain delivery details. So why th… Read more

Creative and innovative floristry: the answer to online competition

Creative and innovative floristry: the answer to online competition

As Internet sales continue to rise across Europe, Royal FloraHolland, the biggest Auction house in the Netherlands, offers some timely advice for florists. Read more


Editor’s Blog

Do we need more trade bodies?

Do we need more trade bodies?

Looking back through old magazines reminded me that there was a time, not so long ago, when we had 9+*1 groups working with and on behalf of the Industry.   Read more

Why we need another revolution

Why we need another revolution

  I remember when the Flower Council produced their first Green Gallery online magazine. Lord what an uproar on Facebook! ‘Had they lost their minds’ people metaphorically shouted! ‘This isn’t floristry’ wrote Mrs Angry of Dagenham. ‘Why aren’t they supporting the flor… Read more

Sixty Second Interviews

60 Seconds with award-winning florist & tutor Amanda Randell

60 Seconds with award-winning florist & tutor Amanda Randell

Meet Amanda Randell, the creative floral force behind Amanda Randell Floral Design. Amanda is a British Master Florist, RHS Chelsea Gold medalist, tutor at the renowned Academy of Floral Art and now a member of the Good Florist Guide. Read more

60 seconds with Chanel de Kock, Flower Council of Holland

60 seconds with Chanel de Kock, Flower Council of Holland

Chanel de Kock is the lady behind the Flower Council of Holland PR activity in the UK. An inveterate traveller – often to be found either diving or on the back of a camel, Chanel used to work In the fashion industry before making the move to floriculture where she brings h… Read more