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Never known to hold back — be it good or bad — read on for industry views from Caroline Marshall — Foster, Managing Editor of The Florist, the only independent trade magazine for the £1.8 billion UK retail flower industry.

Editors Blog


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This Just In

New Covent Garden Market is holding a Trade Open Day

New Covent Garden Market is holding a Trade Open Day

 Look round the biggest flower market in the UK on Wednesday 28 June, when New Covent Garden Market is holding a Trade Open Day at its new Flower Market, for trade and businesses only. Read more

British Flowers Week Day #3 designs: bold botanics from Urban Flower Company

British Flowers Week Day #3 designs: bold botanics from Urban Flower Company

Each year, florists representing the crème de la crème of the floristry industry are chosen to take part in a special photoshoot for British Flowers Week, showcasing truly spectacular best-in-class designs. Today is Day #3 and so new designs by Matthew Richardson at U… Read more

British Flowers Week Day #2 designs: wild romance from Jennifer Pinder

British Flowers Week Day #2 designs: wild romance from Jennifer Pinder

Each year, florists representing the crème de la crème of the floristry industry are chosen to take part in a special photoshoot for British Flowers Week, showcasing truly spectacular best-in-class designs. On Day #2 new designs by Jennifer Pinder were revealed! … Read more

Why we need another revolution

Why we need another revolution

  I remember when the Flower Council produced their first Green Gallery online magazine. Lord what an uproar on Facebook! ‘Had they lost their minds’ people metaphorically shouted! ‘This isn’t floristry’ wrote Mrs Angry of Dagenham. ‘Why aren’t they supporting the flor… Read more

Real florists only: 9 skills you only have if you're a florist

Real florists only: 9 skills you only have if you’re a florist

  Being an independent florist doesn’t just mean you’re good with flowers, as competition grows from both supermarkets and online operators what now sets a serious florist apart is a whole load of niche business knowledge as well. Like knowing how to get hold of unusua… Read more

British Flowers Week Day #1 designs: architectural miracles from Mary-Jane Vaughan

British Flowers Week Day #1 designs: architectural miracles from Mary-Jane Vaughan

  Each year, florists representing the crème de la crème of the floristry industry are chosen to take part in a special photoshoot for British Flowers Week, showcasing truly spectacular best-in-class designs. Today is Day #1 and so the first designs by Mary-Jane Vaugha… Read more

British Flowers Week 2017 starts today: here's what to expect

British Flowers Week 2017 starts today: here’s what to expect

It’s finally time to welcome a special event now firmly established on the flower calendar with a huge and growing popularity, and it’s a sure-fire sign that summer is well on its way; British Flowers Week begins today! Read more

Lonely Bouquet Day 2017 happens on June 25th - get your free tags!

Lonely Bouquet Day 2017 happens on June 25th — get your free tags!

Now in its fifth year running, Emily Avenson’s Lonely Bouquet initiative has taken the flower world by storm with thousands taking part and numerous spin-offs popping up around the globe. There’s a dedicated day for doing the good deed and so Emily, who runs gorgeous flowe… Read more




Business Briefing

Try these simple tricks when answering the phone to increase florist profits

Try these simple tricks when answering the phone to increase florist profits

For so many florists answering the phone is the first interaction you’ll have with a large chunk of customers; it’s an unusual industry where telephone sales are still extremely common as customers need to talk through bespoke orders and explain delivery details. So why th… Read more

Creative and innovative floristry: the answer to online competition

Creative and innovative floristry: the answer to online competition

As Internet sales continue to rise across Europe, Royal FloraHolland, the biggest Auction house in the Netherlands, offers some timely advice for florists. Read more


Editor’s Blog

Why we need another revolution

Why we need another revolution

  I remember when the Flower Council produced their first Green Gallery online magazine. Lord what an uproar on Facebook! ‘Had they lost their minds’ people metaphorically shouted! ‘This isn’t floristry’ wrote Mrs Angry of Dagenham. ‘Why aren’t they supporting the flor… Read more

Does Chelsea need an overhaul?

Does Chelsea need an overhaul?

  I confess I walked into Chelsea 2017 with a degree of nerves. It had already been widely publicised that the displays were going to be smaller … or non-existent due to falling sponsorship but I was more interested in what the floristry side be like. Read more

Sixty Second Interviews

60 Seconds with award-winning florist & tutor Amanda Randell

60 Seconds with award-winning florist & tutor Amanda Randell

Meet Amanda Randell, the creative floral force behind Amanda Randell Floral Design. Amanda is a British Master Florist, RHS Chelsea Gold medalist, tutor at the renowned Academy of Floral Art and now a member of the Good Florist Guide. Read more

60 seconds with Chanel de Kock, Flower Council of Holland

60 seconds with Chanel de Kock, Flower Council of Holland

Chanel de Kock is the lady behind the Flower Council of Holland PR activity in the UK. An inveterate traveller – often to be found either diving or on the back of a camel, Chanel used to work In the fashion industry before making the move to floriculture where she brings h… Read more