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Designs by Rob Van Helden for British Flowers Week Day 5

Welcome to Day Five of British Flowers Week 2016 (1319 June), the hashtag #BritishFlowersWeek has now reached a staggering 7.56 million people on Twitter and achieved a record Instagram reach of 2.72 million. Today, Friday 17 June, we are delighted to reveal the British alstroemeria designs by Rob van Helden of Rob van Helden Floral Design, and event florist extraordinaire.

It’s the fourth year of the industry-wide, nationwide campaign in support of British cut flowers, founded and organised by New Covent Garden Flower Market.

 

BRITISH FLOWERS WEEK DESIGNS BY ROB VAN HELDEN

A Dutchman abroad, Rob has created three floral designs with British-grown alstroemeria exclusively for British Flowers Week.

 

SINGULAR BEAUTY

A lone stone vase of British-grown red and pink alstroemeria sits ready to adorn a smart entrance hall or elegant office foyer.

 

STEELY STYLE

Alstroemeria gets a touch of urban glamour in this striking massed umbrella arrangement of elegant white alstroemeria in a magnificent silver urn.

 

THE ALSTROEMERIA COLLECTION

Grouped as a collection, bunches of alstroemeria assemble in pretty little ceramic vases to dress dinner party, given light from a candelabra.

 

Keep an eye on The Florist for our exclusive 60 second interview with Rob, read his profile by the Flower Market and find out more about Altstroemeria.

Whilst this is the last day of the Flower Market Photoshoot, it’s by no means the end of British Flowers Week. Visit Flowers from the Farm’s Gold Award-winning stand at BBC Gardeners’ World Live, or take part in workshops, talks and community events around the country. Find out what’s on at britishflowersweek.com/whats-on/

Florist: Rob Van Helden Floral Design
Event: British Flowers Week
Photo source: New Covent Garden Flower Market
Photographers: Julian Winslow & Katie Spicer