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Neil Whittaker explains his prom season success

 

Teenagers up and down the country are trying dresses and suits, schools are making party arrangements for their end of year bash and corsage requests should be flooding in. Prom season is well and truly upon us, so we spoke to Interflora World Cup 2nd Place winner Neil Whittaker about how his shop takes advantage of the occasion.

Last year Neil’s business, Manchester-based florist Design Element Flowers, which he co-owns with Anthony Williams, made over 150 corsage orders for prom season. Realising the big business opportunity, the duo explain how they plan to take advantage of this year’s end-of-school season.

 

The Keepsake Range Wrist Corsage with Pearl Leaves, Pearls on wire with Diamante Pearl Brooch.

 

“We sold so many wrist corsages last year so this year we’ve made it even easier for customers to pick what they want. We’ve got a full window display which features a large gold picture frame and shows every style of wrist corsage we carry,” explains Neil.

This year Design Element Flowers is launching a new keepsake range of silk corsages, featuring a wide range of styles from silks to diamantes, selling from £14.99 up to £100.

“I like to do something different, so this year we’ve got an Echeveria & Diamante Bracelet, and we’ve glittered every edge of the wrist corsage.

 

 

The Ivory Pearl Bracelet & Red Rose with Red Glitter and the Echivera & Diamante Bracelet.

 

“We change it from being just about a flower, so I’ll put on a twist on a traditional corsage by using aluminium wires or rolled aspidistra leaves, they look bling and that’s the biggest selling point. We’ll give them something unique that they can’t get anywhere else.”

According to Neil, his prom season customer base tends to be teenage boys coming in to shop after being told which colour to match to, or girls with their mums.

“They generally come in with the idea of a single flower, and pick a basic corsage at £14.99, but we’ll try to upsell with a better bracelet and accessories. Once we show them all the things we can do they often change their minds and walk away with a £1540 bracelet.

“Once we had a customer come in after two basic corsages, but with upselling, gift boxes and everything else she spent over £120!”

Corsage Creations are your one-stop shop for everything you need to guarantee a successful prom season, from simple wristlets to buckets of bling or rocker studs, plus a range of easy-to-glue boutonnieres for the boys. Browse the full range at corsagecreations.co.uk or flick through their latest catalogue.

 

The Keepsake Range Wrist Corsage in Pink Crystal Butterflies, Crystal Leaves, Diamante Brooch on Pink Pearl Bracelet.