- Written by Katie Adams
- February 16, 2017
When you’re selling a gorgeous arrangement in the shop, or making a fabulous window display, what are you thinking? The duo behind this huge floral exhibit at Christmasworld reckon it should be all about your individuality and creativity. That’s what Rudi Tuinman and Pascal Koeleman from 2dezign say they were mulling when they put together their kitschy, quirky, and in some cases completely crazy collection displayed at the fair which this year hosted Floradecora for the first time, a new show concept created by the pair.
2dezign say Surprise Surprise was designed with your inner child in mind, check out their bright pink and yellow colour scheme combined with offbeat floral sculptures, reminiscent of a dreamlike toybox.
They say: “Creative thinking nowadays is a must… we’re not simply selling products we’re selling emotions and a lifestyle. The more theatrical and shocking your effect is, the higher the turnover”
Check out these shots from our trip to the show, has their magical collection inspired you to surprise?