RHS CHELSEA FLOWER SHOW 2017
In case you missed it, check out our round-up of events and inspiration from world famous RHS Chelsea Flower Show 2017. Firstly we’re sending congratulations to all the winners and entrants to this year’s coveted floristry competitions, as just competing at the show is an tough but unforgettable experience. Victoria Clemson who will soon start working at Neill Strain Floral Couture won Florist of the Year, the team from Bishop Burton College were named Future Florists of the Year and Hannah Mae Lane from Hilary’s Floral Design in Abergavenny was crowned Young Florist of the Year. Not only did our professional florists create some incredible work, but we also spoke to lots of unsung floral heroes who help to make the show so spectacular, we spotted buckets of retail trends, gorgeous design, stunning flower varieties and exciting moments all over the show.
Huge congratulations to Hannah Mae Lane from Hilary’s Floral Design in Abergavenny who has scooped the coveted title of Young Florist of the Year with her colourful floral kite made of a series of detailed hoops. Scroll down to see close-ups of her design.
Entrants to the RHS Chelsea Young Florist of the Year are aged between 16 — 25, they arrived at the showground last night to set up their designs in place of the senior entries, and they work to the same brief. This year that means they’re creating floral kites, and as with the earlier designs, we’re so impressed by the range of different styles to come from the same task; we’ve seen box kites, cross kites, hoops, loops, butterflies and even jellyfish. Check out each piece in our galleries below.
Interflora’s exhibit this year takes on a particularly meaningful theme; Stories of Emotion. It’s a concept which we reckon is in many ways the driving force behind our industry, and the team have once again scooped a coveted Gold medal for the creation. Here’s what they have to say about it.
Whilst you might see Chelsea’s show gardens on the TV and you’ll find your fix of floristry competitions right here, there’s still so much more to the show than meets the eye. Thousands of staff work hard behind the scenes to make sure it all goes off without a hitch. Nearly every space of every size must be décored with flowers of some shape or form; be it in a simple vase for small trade stands or a sizeable flower wall for a larger company. We want to celebrate every florist who plays a part in this special event so whenever we spot a beautiful bunch, big or small, we’ll always find out who’s behind it and we’ll be sharing much more with you over the coming weeks. During our search for unsung heroes we were thrilled to stumble upon some particularly beautiful vases when sneaking around private parts of the showground.
We’re big fans of Ian Drummond, the man who originally trained as a florist but has since gone on to become a leading player in the houseplant world as Creative Director of Indoor Garden Design, a passionate indoor landscaping company, and is now author of newly released book ‘At Home with Plants’. Now he’s teamed up with Ikea to produce a gorgeous Chelsea exhibit proving houseplants are a million miles from boring and should in fact play a major role in everyone’s home. Not only does it make for a refreshingly real and consumer-friendly Chelsea exhibit; Ian’s design can genuinely be recreated in anyone’s home with matching Ikea furniture to boot, but it’s also inspiration for florists across the country who could and should be jumping on the houseplant bandwagon to boost profits.
Huge congratulations to Bishop Burton College on winning this year’s RHS Chelsea Future Florist award. With an unusual theme this year, college teams were tasked with decorating tuk tuks which lined the edge of the floristry area in Chelsea’s Great Pavilion. It’s a huge honour to design an exhibit at Chelsea so for anyone training at college it’s an amazing opportunity to show off new skills.
This year’s Florist of the Year entrants were tasked with creating a floral kite. Every year we’re amazed by the way each designer works the brief differently; this year we saw kites of all different shapes, sizes and styles with wings, dragons and more. Congratulations to all contestants, it’s a huge achievement just to exhibit here at Chelsea.
Many congratulations to Victoria Clemson on being officially crowned RHS Chelsea Florist of the Year 2017! Victoria will move to London next week start a new job at Neill Strain Floral Couture, so it’s an exciting start! Scroll down for photos of her designs, and many congratulations to everyone else who made it into the competition, we’ll be sharing much more right here.
Entrants to the 2017 RHS Chelsea Florist of the Year competition were tasked to create a floral kite which was hung from a blue backdrop in the show’s Great Pavillion. Scroll down and click through the galleries below to see close-ups of each competitor’s design.