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Design Inspiration

Saleable ideas and out-of-this-world inspiration, floristry images and updates from around the world.


 

Real florists only: 9 skills you only have if you’re a florist

 

Being an independent florist doesn’t just mean you’re good with flowers, as competition grows from both supermarkets and online operators what now sets a serious florist apart is a whole load of niche business knowledge as well. Like knowing how to get hold of unusual specialty flower varieties, providing top notch customer service, using beautiful branded packaging and knowing where to get the very best sundries to add genuine value to designs. Which is where Corsage Creations come in; renowned as the wedding and prom specialists but also offering hundreds of lines suitable for everyday work they’re a one-stop-shop for sundries and accessories to make every design extra special.

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A secret for keeping mum a customer long after Mother’s Day

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We know you’ll be manically busy, likely surviving on three hours’ sleep and buckets of coffee but this little trick from our friends at Corsage Creations is one you might want to remember come M-Day ’17, since it’s so important to nurture those new customers for the future.

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27 striking arrangements in glass for Mother’s Day inspiration

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For the simplest most satisfying Mother’s Day yet, you need to nag your wholesaler now! That’s because if you want any of this absolutely stunning, artisan quality hand-blown DutZ glassware, to offer special design lines and to display your hand-tieds, then you’d better make sure you can get hold of it.

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Not just a filler flower: top florists freestyle with freesia

 

For the last three years Dutch freesia growers have worked together with Flower Factor, the online portal run by eminent European florist Pim van den Akker, to promote the versatility of freesias. This year their campaign, #FreestyleFreesia, sees them taking a different look at the dainty scented stem.

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Especially for you: how to guide brides on rose choice

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Renowned around the world as purveyors of the most precious garden rose varieties, Alexandra Farms are entering their time to shine as spring approaches and florists welcome wedding season. An established favourite among brides, the celebrated farm even grows David Austin roses alongside their huge range of gorgeous own-brand scented stems. But it’s not just a famous name that makes these roses so special, because every flower in this unique range comes with its own story and its own qualities, making the Alexandra collection a perfect guide for brides, taking all that Pinterest-pain away and helping to select perfectly suited stems.

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65 photos to surprise your creative side

When you’re selling a gorgeous arrangement in the shop, or making a fabulous window display, what are you thinking? The duo behind this huge floral exhibit at Christmasworld reckon it should be all about your individuality and creativity. That’s what Rudi Tuinman and Pascal Koeleman from 2dezign say they were mulling when they put together their kitschy, quirky, and in some cases completely crazy collection displayed at the fair which this year hosted Floradecora for the first time, a new show concept created by the pair.

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15 favourite flower & plant varieties spotted at new Floradecora fair

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Launching a brand new trade show is no mean feat but the brave souls who launched Floradecora last week gave it a good shot as they founded their new-concept flower fair in Frankfurt. Running alongside mega-sized Christmasworld, the show’s layout was designed by famous floral faces Pascal Koeleman and Rudi Tuinman from 2Dezign, who gave a fresh take on the traditional trade fair look which involved bubble-like exhibitor stands, neatly organised variety displays and retail concepts.

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Valentine’s ideas to cut costs but retain value

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With the year’s first peak looming it’s about time we talked about Valentine’s. Which red rose will you stock, what unique designs will set you apart, what will save you from completely losing your mind after the two-hundredth two-dozen hand-tied?

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The only trend forecast you’ll need for 2017

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Following in-depth research, we take a look at the four trends officially forecasted for the flower industry for 2017, translated into workable ideas for florists.

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Scandinavian style with Simply Calla’s Design File #7

 

Copenhagen is all about fashion and design. In the centre of this beautiful and inspiring city, young floral designer Sabrina Pagh runs her flowershop, Pagh Floral Designs. Sabrina took on the super stylish Scandinavian style of living and combined it with some gorgeous calla lilies to create Simply Calla’s brand new Design File #7.

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Step-by-steps for simple & effective woodland style

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How often do you take the time to try out new floristry techniques and design styles? If you’re tired of hand-tieds and craving something new, but don’t have the time or budget to splash out on exotic plant material or build complicated structures, you might be surprised to hear that Country Baskets can help.

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98 photos of stunning florist ideas at Fleuramour

Alden Biesen castle absolutely had the wow factor this weekend, full to the brim with amazing installations by designers from all across the world for Fleuramour 2016, Belgium’s flower festival organised by the makers of Fleur Creatif magazine.

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Special touches for added value on every order

Pinterest is brimming with unique and quirky ways to add personality to bridal bouquets, event flowers, corsages, buttonholes and everyday blooms. Not just reserved for Etsy sellers, crafty and unusual accessories needn’t be extra effort or costly. In fact, Corsage Creations are sharing ways for florists to add sparkle to florals of all shapes and sizes, allowing you to offer special touches with serious added value.

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In lieu of flowers? Funeral florals for charity collections

Some families will always opt for donations in lieu of funeral flowers and during a tough time those personal wishes must be catered for with ultimate sensitivity. Which is why Jo Newington of The Village Florist in Storrington has come up with a genius offering that allows florists to add the special warmth that only flowers can bring, while still giving mourners the chance to donate to charity in honour of their loved one.

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8 splashes of autumnal inspiration to prepare for the season ahead

Without wanting to scare you too much, we thought we’d team up with Opiflor to offer a gentle reminder that the next peak is just 131 days away. We won’t mention its name yet (though Selfridges have already kitted out an entire floor dedicated to it), but we will share a range of floral design, plant and product inspiration to put you in an autumnal spirit, slowly easing you in to the seasons ahead.

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Spiky play time: customer DIY ideas for summer

August’s houseplant of the month is one not easily pigeonholed. Both stylish and rugged, the cactus goes perfectly with this year’s geometric patterned pot trend. Maybe ‘Lego’ and ‘florist’ aren’t two words that usually go together, but the Flower Council has come up with a quirky idea that you could use to show off cacti in an unusual way, or as schools break up this week it could be a fun family summer project or workshop for your customers.

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Neil Whittaker explains his prom season success

 

Teenagers up and down the country are trying dresses and suits, schools are making party arrangements for their end of year bash and corsage requests should be flooding in. Prom season is well and truly upon us, so we spoke to Interflora World Cup 2nd Place winner Neil Whittaker about how his shop takes advantage of the occasion.

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Simply Calla gets into the Olympic spirit

It’s not long till we follow the British Olympic team to Rio 2016, in spirit at least! If you, like many of us, can’t make it to Brazil, support the team in your own way by taking design inspiration from Simply Calla’s latest design file.

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Step-by-step: roses from the World Beyond

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Next month’s houseplant of the month is a sure-fire seller; the Flower Council are predicting July’s potted rose plant sales to soar so be prepared because they don’t just have to be quaint English-garden beauties. The team behind the trends are encouraging florists to get experimental by dressing classic rose plants up in something much more striking.

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Designs by Rob Van Helden for British Flowers Week Day 5

Welcome to Day Five of British Flowers Week 2016 (1319 June), the hashtag #BritishFlowersWeek has now reached a staggering 7.56 million people on Twitter and achieved a record Instagram reach of 2.72 million. Today, Friday 17 June, we are delighted to reveal the British alstroemeria designs by Rob van Helden of Rob van Helden Floral Design, and event florist extraordinaire.

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