Saleable ideas and out-of-this-world inspiration, floristry images and updates from around the world.
Welcome to Day Four of British Flowers Week 2016 (13–19 June), the fourth year of the industry-wide, nationwide campaign in support of British cut flowers, founded and organised by New Covent Garden Flower Market. The hashtag #BritishFlowersWeek has now leapt past last year’s Twitter reach to 6.8 million and achieved a record Instagram reach of 2.59 million. Today, we welcome the wonderful Anna Day and Ellie Jauncey of The Flower Appreciation Society.Add a comment
Welcome to Day Three of British Flowers Week 2016 (13–19 June). The hashtag #BritishFlowersWeek has already matched last year’s Twitter reach of 5.7 million and achieved a record Instagram reach of 798,000! Today we welcome Amanda Austin of Amanda Austin Flowers, the actress turned retail and event florist with a bijou flower shop on King’s Road backed by a vast workshop in Vauxhall, flowering some of the most exclusive venues in London.Add a comment
When a sundries company publishes a mini-mag featuring an array of floristry inspiration fit for real weddings in a variety of styles, you know their range must be one worth stocking. From ethereal shots of floral hair-pieces to innovative uses of solo Callas or alternative ideas for a ‘just-gyp’ wedding, the Opiflor wedding selection has something to suit all making life easier because they sell everything you need to re-create the ideas, everything except fresh flowers that is.Add a comment
Welcome to Day Two of British Flowers Week 2016 (13–19 June), and we’re thrilled to annouce that the world is talking British flowers as on Day One alone #BritishFlowersWeek achieved a Twitter reach of 2.45 million and an Instagram reach of 746 000! Today — Day Two — we see floral designs by Florence Kennedy of Petalon, a London florist who’s hit headlines and created a blooming social media following with her unique flower business delivering bouquets by bicycle around the capital.Add a comment
We’re in the peak of prom season so prime time to get your name out there amongst your local teenage scene, promoting your wares and making it known that corsages and buttonholes are an essential item for the end-of-year ball. This week we’re sharing inspiration for buttonholes; because the boys need a special school-leavers accessory too, and the range of boutonnieres from Corsage Creations is perfect for teen prom-goers because it allows for maximum creativity and lets you be a bit more ‘out there’ than your average grown-up groom.Add a comment
How to make a corsage is one of the most Googled queries in floristry and we can see why. Do you wire or glue? How much stem do you snip? And what about buttonholes, isn’t there an easier way?!Add a comment
Wholesale peonies are finally affordable, the sun is shining and Corsage Creations sales are on the up. It can only mean one thing. Wedding season is officially upon us, so the wedding specialists who provide one of the best collections of bridal accessories in the UK are offering up a selection of floristry tips and techniques thanks to their huge customer base of experienced designers. Thanks Corsage Creations, and welcome, sunshine!Add a comment
Given carnations, roses, chrysanths and alstros are Colombia’s top exports, you’d be forgiven for thinking a trip to the Proflora trade fair in Bogotá might not fill you with awe, but actually as they’re the most commonly sold varieties it’s so refreshing to see the latest and greatest versions of the world’s favourite flowers. And there’s nothing boring about them. Scroll down for 37 of our top picks at every end of the spectrum from just bred with no name yet to oldies but goodies.Add a comment
‘More is More’ was named one of 2016’s key themes after the Flower Council invested heavily in trend research, and their latest nugget of DIY plant inspiration fits the bill with vibrant, clashing colours and a fitting pick for the Houseplant of the Month; Tropicals.Add a comment
Being a florist is probably the thriftiest profession. How to create floral art out of nothing is your specialty, you can make magic happen where any laymen would be stumped. Which is why we’d like to introduce you to your new best friend, the rubber attachment, or Design Disk, which – with a bit of cold glue — aims to give you ultimate creative freedom, and make business that bit easier.
So Corsage Creations have set the #ColdGlueChallenge, to see just how creative their UK and Irish florists can be.Add a comment
It’s a sweetly scented choice for the Houseplant of the Month this March, and one that’s set to go down seriously well with your customers as white fragrant plants take centre stage. That means Gardenia, Stephanotis and Jasmine (swoon!) are all being marketed as this season’s in thing, and who could argue otherwise?Add a comment
Opiflor, that cool sundries company who send sweets with every order, would like to say sorry to all their customers. Their 2016 spring catalogue got lost in the post, and it’s a real shame because it was overflowing with sweet, fun, and unusual ideas to make this spring the prettiest one yet. BUT, it’s still easy peasy to head on over to opiflor.co.uk and download the online version, and we’re happy to share our pick of this season’s products right here.Add a comment
Narcissus are the perfect way to welcome spring and add a pop of colour to the shop or studio (and sales) in the deep, dark depths of February, which is why the Flower Council have chosen it as the Houseplant of the Month. They’re pushing Narcissi sales up and down the country and have offered-up their trend tips, reckoning the little yellow bloomers look cool in these industrial-style basket designs this season.Add a comment
Our friends at iBulb promote bulb blooms all over the world, in cut and pot form. They’ve just released an idea as to why we’re all so crazy about flowers, and with it they’ve provided some bright and seasonal bulb design ideas, remember spring isn’t actually that far away!Add a comment
Valentine’s is often described as the worst of all peaks by many florists – cue Freedoms, thorns and get those plasters at the ready! So super cool sundries company Opiflor have offered a selection of ideas in the hope that you might feel inspired to sell something other than a red rose hand-tied this year.Add a comment
Bags are one of the easiest and cost effective ways to create festive magic. Available in every size, material and colour you can imagine, they are the perfect way to transport hand tieds or use as a low cost container in their own right for foam based designs. Tracy Rowbottom, who ran her own hugely sucessful florist shop for over 20 years and who now looks after Gold Card members and heads up the creative department at Country Baskets, gives you six ideas that make bags of commercial sense!Add a comment
Bored of making tons of rose buttonholes, over and over and over again? Whilst wedding floristry has evolved with designers becoming ever more creative, producing abstract pedestals and exquisite bridal bouquets, we’re often still seeing the same old buttonholes replicated from wedding to wedding and no different to those sported at our grandparents’ nuptials.
Corsage Creations are on a mission to change the poor, neglected buttonhole’s dull perception. Chuck out the gyp and stem tape, and instead pick up a catalogue where you’ll find boutonnières brilliant for both making life easier (no more winding and wiring) and for getting extra creative (hello, cold glue!), so that the next generation of brides and grooms can be at the forefront of the buttonhole revival.Add a comment
Fast selling Christmas arrangements just got a whole lot easier with the launch of four new design ideas, courtesy of the floristry team at OASIS® Floral Products. And with clear step-by-step instructions not only are they easy to make but, having been designed by commercial florists, have max profit in mind as well.Add a comment
Simply Calla’s Design Files star outstanding florists, each given a different brief to work with Calla in unique and unusual ways, and this issue saw the turn of the UK’s very own Phillo Flowers. Here’s a taster of what’s inside.Add a comment