When we asked Jens Jakobsen, Philip Holley and Katie-Jane Pridmore to get together one early Wednesday morning in New Covent Garden Flower Market, handed them buckets of flower thanks to Dennis Edwards and Porters Foliage, plus a massive array of accessories, picks, pins and sparkly things courtesy of Corsage Creations, we couldn’t have been more blown over by the outcome.
Not only did our designers (plus a handful of lovely drop-ins) produce over 50 pieces of varied and exquisite work, but they also clicked as a team leading to such a fabulous floral atmosphere that no one wanted to go home! Hattie, a newly launched florist, dropped in with her husband Erkan to have a go. After creating a princess pink bouquet using the Rhinestone Romance Bouquet Collar and Butterfly Pins, Erkan said, “I’ve never seen my wife this happy, not even on holiday!”
Left: Hattie and Erkan Ali, right: Cathy Penrose, The Flower Shop Oxfordshire
The lovely Pip Bensley, Mala Williams,Cathy Penrose, Davinder Sahota and Anita Choudhary also popped in and created some beautiful work, proving our ‘drop-in photoshoot’ model a success and one we’d love to use again.
Caroline Marshall-Foster and Jens Jakobsen comparing corsage tips
Pip Holley of Bournemouth-based Willow Floristry said, “What an amazing and inspiring day. The Corsage Creations products were beautifully designed and an absolute joy to work with. Caroline and Hannah of Purple Spotted Media had chosen perfect materials for us to work with and the organisation of the day was spot on. Working with designers such as Jens Jakobsen, Katie-Jane Pridmore & Pip Bensley proved to be so much fun. A perfect day of design in my opinion.”
Karen Hatch Photography and one of our lovely models Georgie
The event, organised on behalf of Corsage Creations, created floristry in a huge spectrum of styles ranging from woodland princess and eclectic boho to intricate artistry, punk, princess and everything in between. Our fabulous photographer Karen Hatch shot each design over the course of two days, both in still life and ‘on location’ in Caroline’s back garden with a few teenagers roped in!
Pip Holley, Willow Floristry, and Caroline Marshall-Foster
We’ve a natural, blousy flower crown by Katie-Jane, a collection of intricate, one-of-a-kind corsages and buttonholes by Philip and some serious structural masterpieces by Jens, plus a fair few pieces using – shock horror – Caroline’s favourite blue roses. Yes you may think they’re tacky (and don’t get us wrong it took some persuading for our designers) but if they sell they must be photographed and we reckon they did a brilliant job.
Pip Holley giving the blue roses a chance!
With Corsage Creations product laid out to fill an entire stage in one corner of London’s famous flower market, the designers could pick from armatures, wristlets, tiaras, hair clips, boutonnieres, wraps, stickers, feathers and more, generating designs from blingy corsages perfect for a teen prom-goer to stylish floral jewellery and tons of drop dead beautiful bridal bouquets.
Katie-Jane Pridmore and Pip Holley working together
Katie-Jane, owner of Garden Studio Events, said, “It was a pleasure to be asked to work with Corsage Creations for their photoshoot. They have a huge range of products that did not disappoint, in fact there were not enough hours in the day to be able to use everything! The whole day was fun and relaxed, which I think reflected in our work. It was nice to have other florists drop in and see what they thought of the products. All in all I think the day was a huge success. Myself, Jens and Philip are all so different, so between the three of us we managed to created lots of different style designs which showed the products off in ways they hadn’t been used before! ”
Katie-Jane working on a headdress
The shoot was commissioned by James Douthwaite, head honcho at Corsage Creations, who wanted to see his products used a little bit differently, which is why we opted for three designers we knew would each bring something new and varied to the table but who also come from floral businesses where saleability is key.
Karen at work
James comments, “It was a fantastic couple of days, with some great designers! It exceeded my expectations and was really well organised by Hannah and Caroline. I was really impressed with the variety of designs from the contemporary and elaborate bouquets to the commercial corsages. And designs fit for any occasions from a rustic wedding to a glitzy prom!”
Jens’ business Jens Jakobsen Floral Construction is based in London. He said, “It was like being in an Alice in Wonderland film set! With new glittery products and flowers everywhere it was a true fairytale day — suddenly stardust was created — it was magnificent. A day you wish would never end, just like in the fairytales.”
Jens creating a chair-back design
With so many photos to share you’ll be seeing the full range over the coming months in articles and updates, so stay tuned to theflorist.co.uk, corsagecreations.co.uk and Facebook and Twitter for all your prom and wedding inspiration. Here’s a sneak peek of what’s to come…
With very special thanks to…
- New Covent Garden Flower Market, for their space and assistance.
- Dennis Edwards Flowers, for a huge and utterly stunning selection of blooms.
- Karen Hatch and her brilliant photography.
- Porters Foliage, for all our fabulous greens.
- C Best, for the loan of their oh-so important sundries and vases.
- Zoe, Georgie and Olivia for being such marvellous models.
The dream team with Dennis Edwards at his stand
And of course our three star designers:
All Corsage Creations wristles & hair clips come with an attachment for gluing, or if you’d like to add to a headband why not add cardboard for the same effect!
Article created in collaboration with Corsage Creations