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Big Features

Insights into life all over the flower sector.


Should Florists have a ‘Sympathy Section’? Yes, Say Inspired New Sympathy Card Designers

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Helen Lawson and Sophie Lucop-Leech contacted us a few weeks back with their new honest, heart-warming collection of sympathy cards and we think, despite it being difficult territory, they’re a refreshing new product for florists to stock. Read on to find out more about the duo’s background and ideas, and for more examples of their unique card designs.

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How well do you know your way around a webshop?

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You may have used them for years, but do you really know your webshop? FloriSmart.com is the world’s first compare site for florists to buy their stock, so Merel van den Burg, FloriSmart’s Quality Control manager, is perfectly placed to advise you on all the ins and outs.

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Big Interview: What’s So Good About British?

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As the ethical revival for British flowers blossoms nicely and new grower collective FloraBritain races ahead as large-scale suppliers of only the finest quality blooms, we delve into the story behind why these massive farms suddenly opted to serve florists, and what it really is that’s making the general public so patriotic.

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The British are Coming! FloraBritain Bursts onto the Scene

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To get our flowers to you guys is a really exciting opportunity, one that’s never been open to us before.” So says James Cole of E M Cole Farms, one of fourteen large-scale flower farms in Britain who have come together for the first time in history to form an alliance to supply the nation’s florists with mass quantities of British flowers.

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The Making of an RHS Flower Show Garden

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Show season is officially on our doorsteps again as RHS Chelsea takes place next week and RHS Hampton Court in June. We’ll be there to share all the action and of course photograph the incredible floristry, but in the meantime here’s a behind-the-scenes look at the making of one of those oh-so prestigious show gardens.

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Hyacinths Tested… Bottoms up!

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Following discussions with growers and a full florist test we can reveal the very best hyacinth care tactics…

Sweetly scented hyacinths became so popular in the 18th century that over 2,000 cultivars were grown in the Netherlands. Available in red, blue, white, orange, pink, violet and yellow and being such a big favourite it’s surprising there’s still debate over the best method to condition them. But FloriSmart’s Merel van den Burg has read up on all things hyacinth and sussed the situation to share with you.

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Curse of the Deadly Daffs

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“A mixed bouquet of daffs and tulips? Never! No one in Holland would ever dare to mix daffodils with any other flower… it’s unheard of!” As a professional florist for over 30 years, Merel van den Burg is completely clued up on flower care, but it seems some of that expertise is lost in translation here in the UK.

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Lowdown on Supermarket Mother’s Day Flowers

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Steve France, MD of FloriSmart, is perfectly placed to give us an inside look at the way supermarkets sell their Mother’s Day offerings.

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No End to these Rainbows

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Yes you may think they’re tacky, you may “throw up in your mouth” again (Mr Kemp we’ll never forget that comment!) but guess what… we’re here for business florists, those who want to sell flowers as well as make gorgeous designs. So we asked Merel van den Burg, quality control manager at FloriSmart, to share her knowledge on the world’s most contentious flower (if there is such a thing!), so you can sell Rainbow Roses by the bucket-load this Mother’s Day.

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War of the Valentine Rose

 

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Why waiting a few more days could pay off…

Having bought a fair few million roses in his time as a leading buyer Steve France has had to keep an eye on the market to get the best price and quality. Now he’s bringing that knowledge back to independent florists with FloriSmart, his new style comparison flower buying site. We asked him to give his view on the Valentines rose market as of today.

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Which Rose is Best?

florismart-heart-lead-shotRoses checked out…

If you’re running out of roses and can’t get your usual varieties have a look at these new ones to see if they could be the answer.

Although FloriSmart is all about bringing wholesalers together on their new price comparison website, quality is very much their province as they need to be sure all customers are happy.  Which is where Merel van den Burg comes in. 

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Saturday Valentine’s… Same old or sales slip?

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V-day falls on a Saturday this year, do you reckon it’ll be no different or are you preparing for a complete disaster… what do you think and what advice would you give to florists who’ve never done one?

There’s been plenty of debate over whether sales will benefit or falter thanks to the timing so we’ve gathered thoughts from florists and wholesalers across the UK, here’s what they said…

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Meet the Faces of Tomorrow

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Steve France and Tracey Griffin are two names you’ll be hearing a lot more of in 2015. Steve, ex boxed-flower boss and Tracey, award-winning florist, make an unlikely duo but along with their team of experts they’re set to make huge changes to UK flower industry. Changes which will not only boost your profitability but strengthen the entire sector.

FloriSmart is an online flower market that allows you to pick and choose between wholesalers, giving you the very best value and the very best quality. It’s a flower buyer’s comparison site created by a team with knowledge on every aspect of the industry from buying and transport logistics to florescence and of course floristry.

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Meet the Faces of Tomorrow

meet-the-faces-1Steve France and Tracey Griffin are two names you’ll be hearing a lot more of in 2015. Steve, ex boxed-flower boss and Tracey, award-winning florist, make an unlikely duo but along with their team of experts they’re set to make huge changes to UK flower industry. Changes which will not only boost your profitability but strengthen the entire sector.

FloriSmart is an online flower market that allows you to pick and choose between wholesalers, giving you the very best value and the very best quality. It’s a flower buyer’s comparison site created by a team with knowledge on every aspect of the industry from buying and transport logistics to florescence and of course floristry.

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Twelve Steps to a Happy Christmas

 

They’re the people who can transform your working life with all the labour saving products they sell never mind all the glorious sundries they now offer. But there’s more to making Christmas successful than just producing the goods. With the help of florists around the world Oasis® Floral Products present their 12 top tips for a Happy, Harmonious, Healthy and Wealthy Christmas 2015!

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Meet the Makers

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Florists are dab-hands at creating magic with nature’s raw materials, but how much do you know about where those materials come from?

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Top Florist Neil Whittaker talks Sparkling Sales

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Some products just sell themselves – providing they can be seen, touched and admired in close-up.

Which is exactly why Manchester’s multi award-winning florist Neil Whittaker displays such a huge range of Corsage Creations products in his shop Design Element.

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Gilding the Lily

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Flowervision’s Dutch Report – Part 4

There are bucket-loads of lily varieties – at present more than 100 different varieties are known of. Breeders and growers are constantly developing new types with a longer shelf-life, different scents and with or without pollen. 

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Springs, Spaghetti & Soap Opera: What am I?

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Flowervision’s Dutch Report – Part 3

Guess correctly? These sparky stems are some of the more unusual offerings from Dutch growers Gerbera United.

When a team from Flowervision recently visited Holland they returned armed with so much information that we thought we’d share the best bits with you, and next up on their whirlwind tour of the flower capital of the world is Gerbera United; growers of Gerberas, Germinis and various extra-special varieties.

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The Home of the Hydrangea

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Flowervision’s Dutch Report – Part 2

Flowervision London recently took a trip to Holland with a small group of customers where they visited the famous flower Auction, their buying partners at Duyvenvoorde and four flower growers.

Here’s part two of five – reporting back from the home of one of our favourite blowsy blooms – Vollering Hydrangeas.

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