Find out how other florists make it work!
Where are they now?
Jessie Copper of The Poundbury Florist, Dorset
This bright and airy, modern shop might look pretty much the same as it did when we first visited in 2008 — but a look beneath the surface reveals an altogether tighter and more focused business that is still managing to increase its profits by an impressive 20% year on year.
After Janet O’Rourke of Open-All-Flowers in Lancashire cut all ties with her relay company and revitalised her window display, she caused quite a stir amongst the locals. In fact, she generated a 20% increase in sales and footfall.