We find out what makes interesting flower folk tick in a quickfire Q&A.
Meet Amanda Randell, the creative floral force behind Amanda Randell Floral Design. Amanda is a British Master Florist, RHS Chelsea Gold medalist, tutor at the renowned Academy of Floral Art and now a member of the Good Florist Guide.
Chanel de Kock is the lady behind the Flower Council of Holland PR activity in the UK. An inveterate traveller – often to be found either diving or on the back of a camel, Chanel used to work In the fashion industry before making the move to floriculture where she brings her love of style, creativity and sometimes barking mad interpretations to the world of flowers. Her highlight of 2016 was probably the massive installation Chanel organised outside the National Gallery, which was featured on The Billion Pound Flower Industry TV programme on Channel 4.
Meet Sian Wild, multiple wedding award winner and member of esteemed Chapel Designers collective. Sian grew up in a horticultural family and now puts her green fingers to good use running her seven year old business, The Flower Lounge.
Meet Pip Holley, joint-owner of Willow Floristry with his partner Tony. Pip’s won a variety of awards for his floral arrangements, working from his brand new shop located on the Dorset/ Hampshire border.
Meet Lesley Nash, funeral florist extraordinaire and owner of Jennifleurs florist in Colchester. With 26 years experience, Lesley has a sharp eye for good floral workmanship and the business brain for the finer details of retail floristry.
Meet financial director of family business Tom Brown Wholesale Florist, John Davidson. John’s also on the board of Trustees for Floral Angels, a charity which recycles donated flowers and delivers them to those in need in local communities. He’s recently become a founder supporter of Good Florist Guide, to support, spread the word and encourage his customers to be a part of the GFG.
Nikki Meader, owner of West Malling Flowers in Kent won BFA Retail Florist of the Year 2015. Although she trained as an accountant, Nikki grew up immersed in flowers with a florist mum and greengrocer dad and returned to her roots when she opened West Malling Flowers in 2011. She joined the GFG Advisory Panel earlier this year.
Meet Karen Massey, advisory panel member, two time Chelsea medallist and owner of Fleurtatious florist in Dublin. Karen has an impressive floral range covering everything from beautiful bouquets that are the backbone of the retail industry to her delicate, tropical creations for world-renowned floristry competitions.
Meet Jake Nicholson-Lailey, director and floral designer at Abundiflora in Glastonbury. Jake’s an ambassador for the Use Them or Lose Them campaign from Country Baskets, he’s spared us sixty seconds to chat about remodelling his shop, starting out in the industry and more. Find out how you can join Jake in the Use Them or Lose Them campaign.
Sophie Lee is the founder of geo-fleur. Her unique business specialises in bespoke botanical beauty and totally on-trend geometric homeware that will keep any urban home gorgeously green. She's recently launched a plant subscription service, in which subscribers receive a monthly exclusive package of plants and accessories. Anyone looking for design inspiration should check out the beautifully curated @geo_fleur Instagram account, and as if that’s not enough, Sophie offers workshops and is in the process of writing a book.
A Dutchman in London, Rob Van Helden has gone from running a flower stall on Fulham Road to heading one of the world’s largest events florists, Rob Van Helden Floral Design, some thirty years later. He’s been chosen by New Covent Garden Flower Market as day five’s featured florist for #BritishFlowersWeek.