Sophie Lee is the founder of geo-fleur. Her unique business specialises in bespoke botanical beauty and totally on-trend geometric homeware that will keep any urban home gorgeously green. She’s recently launched a plant subscription service, in which subscribers receive a monthly exclusive package of plants and accessories. Anyone looking for design inspiration should check out the beautifully curated @geo_fleur Instagram account, and as if that’s not enough, Sophie offers workshops and is in the process of writing a book.
What three words would best describe you?
Workaholic, driven and determined.
Best business decision?
Inventing plant subscriptions! #PlantPostClub
Worst business decision?
Saying no to a huge client.
What turns your stomach and why?
When products get damaged in the post.
How do you relax?
I use the Headspace mobile app, it’s amazing.
Having so many plants in the studio and not letting them go to lovely new homes!
What’s your biggest pet hate?
When people overwater their succulents.
What’s something you dream of doing?
I’d love to open a second, and third branch of geo-fleur, in Amsterdam, and LA.
What do you find most difficult?
Is the customer always right?
Most cringe-making moment of your career?
Being made redundant, but it turned out for the best as I was able to start geo-fleur.
Best piece of advice to someone starting out in the industry?
Don’t give up!
You’re stranded on a desert island, only one flower grows there, which would you choose?
A strelitzia, they’re my favourite!
And finally, the plug…