We find out what makes interesting flower folk tick in a quickfire Q&A.
Anna Day and Ellie Jauncey, two art school graduates who met in a Hackney pub, founded The Flower Appreciation Society seven years ago, delivering bouquets and decorating events across London. Now branded ‘fashion’s favourite’ and ‘London’s hippest’ florists, they’ve just published a book and have been chosen by New Covent Garden Flower Market as Day Four’s featured florists for #BritishFlowersWeek.
We’re running 60 second interviews with each of British Flowers Week’s five featured florists, selected by New Covent Garden Market to create designs using British cut flower. Today’s (Tuesday 14th) designer is Amanda Austin, whose floral kingdom includes a gorgeous shop in London’s Chelsea as well as a railway arch at New Covent Garden where her copmany prepares blooms for events of all shapes and (sometimes huge) sizes.
To celebrate British Flowers Week 2016, we’re running 60 second interviews with each of this week’s five featured florists selected by New Covent Garden Market to create designs using British cut flower. Today’s (Tuesday 14th) designer is Florence Kennedy, owner of Petalon; a florist who delivers seasonal flowers across London by bike thereby making it a greener more affordable experience for the customer. Her delivery service with a difference sees bouquets transported across the capital on bikes hand-crafted by James Kennedy, Florence’s husband and founder of Kennedy City Bicycles. With its unique edge, Petalon has garnered a blooming social media following with Instas regularly featuring Huxley, the couple’s Great Dane and mascot.
In celebration of British Flowers Week 2016, running from 13th June to 19th June, we’re running 60 second interviews with each of the week’s five featured florists. New Covent Garden Market, founders of the celebration, each year select five florists to create designs using British-grown stems to be shared throughout the week. Today’s (Monday 13th) designer is Philip Hammond, Head Florist at London’s Dorchester Hotel.
Set to be one of the most exciting displays at this year’s RHS Chelsea Flower Show, New Covent Garden Market’s exhibit, titled ‘Behind Every Great Florist’, is in the capable hands of floral designer Ming Veevers-Carter of Veevers Carter. So with the world famous flower show kicking-off next week, we caught up with Ming for 60 seconds behind the scenes.
Update 31/5/2016: Ming’s creation scooped a GOLD Medal and RHS New Design Award at Chelsea, plus it was one of the most photographed and filmed exhibits at the show, making front pages and TV coverage! Watch the moment she found our she’d won Gold right here.
Meet florist Emily Deacon from Gloucester Florists; Emily has been doing floristry for five years and is about to take her City and Guilds Level 4, she’s an ambassador for the Use Them or Lose Them campaign from Country Baskets and has given us sixty seconds to chat about juggling work with college and setting her sights on Chelsea and beyond. Find out how to join her in the Use Them or Lose Them campaign for local florists.
Meet Citiblooms creative director and owner James D Billington; James has 24 years experience in flowers and design, having worked with top floral designers in Manchester before taking overall creative responsibility at Citiblooms in 2014. He’s an ambassador for the new Use Them or Lose Them campaign from Country Baskets and has spared sixty seconds to chat to us about florist life. Find out how to join him in the Use Them or Lose Them campaign for local florists.
Seven real florists are the new faces behind Use Them or Lose Them, a just-launched PR initiative from Country Baskets which aims to get consumers spending more at their local florist. Each ambassador runs a flower business somewhere in the UK, so in this series of 60 second interviews, we set to find out who, where and what they’re thinking! First up is Katie-Jane Pridmore from the Garden Studio.
Amanda Canning has been a florist for 32 years, and along with numerous floral design qualifications and awards, Amanda also has an HNC in Business and Finance (distinction) and was Business Student of the Year. Having completed the Certificate in Education, Amanda teaches for the UK School of Floristry on the ‘Starting Out In Business’ course, so she’s fully qualified and then some as a speaker for this year’s Vision ’16 conference, taking place on 17 April in Leicester. Book your ticket here and read on for an insight into Amanda’s busy floral business life.
Claire Mitchell is an Online Business Expert and the founder & owner of The Girls Mean Business (TGMB). With several thousand coaching clients who credit her with increasing their incomes, plus a huge social media and subscriber following, she’s perfectly placed to speak at the Vision ’16 florist conference taking place this April. Book your ticket here and read on for a glimpse into Claire’s world.
Paul Furness started his floristry business Petal to the Metal one year ago and already has film and fashion designer collaborations under his belt, he’s worked on projects for Cancer Research UK as well as proving a hit on the UK festival scene. He’s whipped up a fabulous sixty second interview on the miseries of Monday mornings, life with a penchant for fine hotels and getting in a tangle at a networking event!