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Never known to hold back — be it good or bad — read on for industry views from Caroline Marshall — Foster, Managing Editor of The Florist, the only independent trade magazine for the £1.8 billion UK retail flower industry.

Editors Blog


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This Just In

Full ambassadorial team announced for Colombian Flowers

Full ambassadorial team announced for Colombian Flowers

They are more likely to give you flowers than fancy chocolates (remember the Ferrero Rocher adverts!) but the 2017 Ambassadors for Colombian Flowers are every bit as fabulous. Read more

Proflora '17 - the worlds best show is getting closer

Proflora ’17 — the worlds best show is getting closer

You may not think travelling to Colombia is a justifiable business investment but, if you’re a wholesaler or volume buyer, we reckon it’s a must if you really want to know what’s happening in the world of flower supply.  Read more

First Colombian Flower Ambassadors announced

First Colombian Flower Ambassadors announced

Morgan Nuth and Karen Broxholme are the first florists to join the Colombian Flowers Design team and will be leading the special Colombian Flowers installation at the Leeds Castle Flower Festival. Read more

OASIS® Floral Products and Colombia join forces

OASIS® Floral Products and Colombia join forces

When you sell some of the very best flowers in the world you need to be sure that you’re working with the very best floral foam to make sure they last as long as they can. Read more

Elephant Ears are September Houseplant of the Month

Elephant Ears are September Houseplant of the Month

The September Houseplant of the Month has been announced as the Alocasia, also known as elephant’s ear.  However whilst it can be a sizeable plant, it still look airy and stylised thanks to the tall, smooth stems that grow out of a corm to form the large beautifully mar… Read more

#FavouriteFlower Hashtag returns

#FavouriteFlower Hashtag returns

The Hash Tag is ten years old this week so when better to announce that the #FavouriteFlower campaign is returning this year, and the Flower Council of Holland will be rolling out Hashtag Stories in both the UK and Holland again and, for the first time France and Germanyy. Read more

BFA FleurEx is on the move!

BFA FleurEx is on the move!

BFA FleurEx – the UK trade show for professional floristry — is back for 2017 with a brand new venue, the luxurious 4-star Hilton Metropole hotel at Birmingham NEC , fresh new content and FREE entry for BFA and IoPF members. Read more

Young Euro Stars compete!

Young Euro Stars compete!

Eurofleurs 2017 – the European Championship for Young Florists –will be held on 17/18th September in Belgium where 10 of the continent’s most talented junior florists — including the UK’s representative Louisa Cooper (pictured below) — will go head to head to decide who the … Read more




Business Briefing

Try these simple tricks when answering the phone to increase florist profits

Try these simple tricks when answering the phone to increase florist profits

For so many florists answering the phone is the first interaction you’ll have with a large chunk of customers; it’s an unusual industry where telephone sales are still extremely common as customers need to talk through bespoke orders and explain delivery details. So why th… Read more

Creative and innovative floristry: the answer to online competition

Creative and innovative floristry: the answer to online competition

As Internet sales continue to rise across Europe, Royal FloraHolland, the biggest Auction house in the Netherlands, offers some timely advice for florists. Read more


Editor’s Blog

Do we need more trade bodies?

Do we need more trade bodies?

Looking back through old magazines reminded me that there was a time, not so long ago, when we had 9+*1 groups working with and on behalf of the Industry.   Read more

Why we need another revolution

Why we need another revolution

  I remember when the Flower Council produced their first Green Gallery online magazine. Lord what an uproar on Facebook! ‘Had they lost their minds’ people metaphorically shouted! ‘This isn’t floristry’ wrote Mrs Angry of Dagenham. ‘Why aren’t they supporting the flor… Read more

Sixty Second Interviews

60 Seconds with award-winning florist & tutor Amanda Randell

60 Seconds with award-winning florist & tutor Amanda Randell

Meet Amanda Randell, the creative floral force behind Amanda Randell Floral Design. Amanda is a British Master Florist, RHS Chelsea Gold medalist, tutor at the renowned Academy of Floral Art and now a member of the Good Florist Guide. Read more

60 seconds with Chanel de Kock, Flower Council of Holland

60 seconds with Chanel de Kock, Flower Council of Holland

Chanel de Kock is the lady behind the Flower Council of Holland PR activity in the UK. An inveterate traveller – often to be found either diving or on the back of a camel, Chanel used to work In the fashion industry before making the move to floriculture where she brings h… Read more