Editor's Blog 


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Ditch excuses - sort out your website!


Naughty me!  Slap my wrists!  Take away my favourite biscuits and ban me from watching repeats of the Night Manager.  ‘tis over a month since I last uploaded anything to my blog and that is shameful. 

Now the site is fully mobile friendly (is yours?) and our news is updated daily.  As such it could be argued most people won’t give two hoots I haven’t been doing my Miss Whiplash act or waxing lyrical about what one of our clients is doing.  Thing is, whilst it may not seem terribly important if peeps don’t read my timeless deathless prose, it does matter quite a lot. 

Not because I am being needy or a show off (well maybe a petit pois!) but because neglecting my column shows that I either don’t care about my readers - totally NOT true; have gone on walkabout without any explanation – actually my OOOF’s* say where I am but that doesn’t count; or simply becasue I CBA to keep it up to date; that’s not true either – tis simply lack of time – or lack of making time.  But whatever the reason, the bottom line is that being tardy with my blog is not a very good advert for with me or my company.

The reason I am banging on about it.  Because as we wade through all the applications for Good Florist Guide we are noticing more and more websites that haven’t removed their Mother’s Day and in a couple of case Valentine’s offers, more than a handful of blog pages that are EVEN OLDER than mine … we’re talking a year plus; and the ultimate baddie which has been clocked many time, pages that have been built and are viewable but which still have the Lorem Ipsum* dummy text on them!

In a world increasingly ruled by websites – even if it’s only to give a potential customer a feel for your shop and services - first impressions count and the sort of mistakes/casualness the GFG team are seeing not only means we downgrade your application but, far more importantly, your potential customers might downgrade their opinion of you as well and shop elsewhere.  So please, check your website now and either update or hide any offending pages.  Me?  I’m off to write a dozen editorials!!

*1 OOOF’s – Out Of OFfice messages on emails

*2 Lorem Ipsum.  The printing and typesetting industry's standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged. It was popularised in the 1960s with the release of Letraset sheets containing Lorem Ipsum passages, and more recently with desktop publishing software like Aldus PageMaker including versions of Lorem Ipsum. All the Lorem Ipsum generators on the Internet tend to repeat predefined chunks as necessary, making this the first true generator on the Internet. It uses a dictionary of over 200 Latin words, combined with a handful of model sentence structures, to generate Lorem Ipsum which looks reasonable. The generated Lorem Ipsum is therefore always free from repetition, injected humour, or non-characteristic words etc.