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Editor’s Blog 

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CMFforwebpage1The monthly, weekly and, depending on what’s happening in this mad, mad industry of ours, sometimes daily views of Caroline Marshall — Foster, Managing Editor of The Florist, the only independent trade magazine for the £1.8 billion retail flower industry in the UK.

Never known to hold back, she comments on what’s happening, what’s got her goat and even what’s made her happy… yes it does happen!

Have something of your own to say? Want to vent your feelings? Got an idea you want to share? Then e-mail caroline@purplespotted.com. Replies go straight to her computer so anything you say is strictly between you and her… unless you want it made public!

 


 

 

Don’t lower your standards – be generous this Christmas

Flowers are probably your biggest expenditure and the one you try to cut wherever possible – especially given how prices have been over the last few months. Trouble is cutting costs can all too often lead to a cutting of quality and having seen some seriously dodgy flowers recently it is a dangerous route to take.

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Poinsettia Power and Profit

What is the difference between a cut flower and a plant? It may sound a flippant question but as far as I can see, the only difference is how much of the stem is still attached to the soil! Because let’s face it flowers (and foliage) are all plants that have been cut. Which means that the creativity with plants should be no different to the creativity with flowers.

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Why florist shops will die … and does anyone care?

A request on Facebook for any spare copies of the out of date Interflora Sympathy booklet was, on the face of it fairly innocent. However, it came from someone working from home – and not only caused enough of a stir to be taken down but was, I understand, reported to Interflora.

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Don’t let sickies hold you back

Currently I both gurgle and rattle as I administer medicaments by the gallon in an attempt to throw off yet another bug that has knocked me sideways. Not bad enough to send me to my bed … well not permanently … but enough to mean I am dripping around like a leaky tap being as much use as a chocolate teapot.

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Top five Good Florist Guide fails

My favourite job is writing ‘You’re in’ letters to Good Florist Guide applicants. My worse job? Sending ‘Sorry but you’ve failed’ or ‘Sorry, you’re not up to scratch, improve or you can’t join’ ones. Not because it takes me ages; I personally write each one and include the panel’s comments, but because I haven’t invested my hard earned dosh to help rubbish shops and the clue to what we’re trying to do with Good Florist Guide is in the name; good means good – not mediocre, tatty or unprofessional.

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Don’t deny me (or anyone) happy moments!

At the risk of losing all my wonderful reader support I am going to fess up and say I like Rainbow Roses. And, even though you are possibly/probably spluttering all over the screen at this stage, I am not going to apologise for it.

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