The monthly, weekly and, depending on what’s happening in this mad, mad industry of ours, sometimes daily views of Caroline Marshall — Foster, Managing Editor of The Florist, the only independent trade magazine for the £1.8 billion retail flower industry in the UK.
Never known to hold back, she comments on what’s happening, what’s got her goat and even what’s made her happy… yes it does happen!
Have something of your own to say? Want to vent your feelings? Got an idea you want to share? Then e-mail firstname.lastname@example.org. Replies go straight to her computer so anything you say is strictly between you and her… unless you want it made public!
Although it’s a long old story (legalese tends to be like that) I read with interest that the Advertising Standards Authority have upheld complaints against both eFlorist and Prestige with regard to flowers not matching the picture on the sites.Add a comment
My team and family will tell you that if I can find 10 words where 3 could do I’ll do it. Not just because I waffle but because I love words. So should any self-respecting florist. Because selling, over the phone or on a website, is about creating a picture in the customer’s mind so that they can confidently place their order and, if possible, for slightly more than they planned.Add a comment
I knew that by the time the RHS Chelsea Flower Show came to an end I wanted to have Good Florist Guide back up and running. After all, what better time than the week when the world is looking at top class floristry.Add a comment
In my opinion a letter tribute CANNOT cost less than £35 per letter. In fact, I don’t really think they should be sold for less than £40/£45 if they are made properly and certainly not if there’s a cluster, anything other than AYR basing and a foliage trim.Add a comment
One of my clients, Country Baskets, has launched a brand new campaign called Use Them or Lose Them.Add a comment
Naughty me! Slap my wrists! Take away my favourite biscuits and ban me from watching repeats of the Night Manager. ‘tis over a month since I last uploaded anything to my blog and that is shameful.Add a comment