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Editor’s Blog 

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CMFforwebpage1The monthly, weekly and, depending on what’s happening in this mad, mad industry of ours, sometimes daily views of Caroline Marshall — Foster, Managing Editor of The Florist, the only independent trade magazine for the £1.8 billion retail flower industry in the UK.

Never known to hold back, she comments on what’s happening, what’s got her goat and even what’s made her happy… yes it does happen!

Have something of your own to say? Want to vent your feelings? Got an idea you want to share? Then e-mail caroline@purplespotted.com. Replies go straight to her computer so anything you say is strictly between you and her… unless you want it made public!

 


 

 

The truth of the five legged dog

When it left the shop, a tribute designed to be a Jack Russell definitely had four legs. I know this because when I rang the florist in question they sent me a picture.

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Are you mobile friendly?

 

Are-you-mobile-friendly-lead-shotAccording to the stats over 50% of our unique visitors read us on their mobile or tablet.  A phenomenal rise over the last year and probably because we took the plunge and invested a fair amount of dosh in a major site build which has paid dividends by making us far more accessible to thousands more readers.

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Why nothing beats Flower Power

 

smileYears ago I wrote a sentence “Flowers are the most powerful product in the world and the only thing that can say anything to anyone on any occasion.” It was part of a speech I presented on the future of the flower industry and my closing statement on why I felt there was still huge sales potential.

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Uber — Disruptors we can learn from

 

Uber-for-webMy daughters and Hannah have had uber accounts for ages.  It’s easy, convenient and, from a parental view, the safest option.  So having got fed up with the increasingly poor service from our local independent mini cab firm (I tried to support them but apparently all their good drivers have gone to uber!) and living in a part of London where black cabs don’t regularly pass by, I finally got round to downloading the app.  However when I raved about my first uber experience I got given hell on Facebook. 

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What the fwac is going on!

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It’s no secret I have a love hate relationship with Facebook.  I love it as can get an instant feedback to a story and drive traffic to theflorist.co.uk, hate it because it highlights just how poor the skill base is amongst some florists … if indeed I can call them that!

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Relay: Take control and stop building their sales


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Based on developments today (9.10.15) this is an updated version of last months editorial. 

According to a Facebook thread (now deleted) eFlorist was going bust on 11th September .  Although only raised in a small group, the rumour spread fast and wide, I started getting messages and so got involved.

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