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Editor’s Blog 

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CMFforwebpage1The monthly, weekly and, depending on what’s happening in this mad, mad industry of ours, sometimes daily views of Caroline Marshall — Foster, Managing Editor of The Florist, the only independent trade magazine for the £1.8 billion retail flower industry in the UK.

Never known to hold back, she comments on what’s happening, what’s got her goat and even what’s made her happy… yes it does happen!

Have something of your own to say? Want to vent your feelings? Got an idea you want to share? Then e-mail caroline@purplespotted.com. Replies go straight to her computer so anything you say is strictly between you and her… unless you want it made public!

 


 

 

Relay: Take control and stop building their sales


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Based on developments today (9.10.15) this is an updated version of last months editorial. 

According to a Facebook thread (now deleted) eFlorist was going bust on 11th September .  Although only raised in a small group, the rumour spread fast and wide, I started getting messages and so got involved.

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Are we the right type of Tea Bag?

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I am a teaholic, no other word for it.  However whilst I am very much a Yorkshire girl (for my overseas readers Yorkshire is a strong breakfast blend) and my tea of choice is established, a quick look at the tea section in the local supermarket shows that there are no bounds when it comes to flavours these days. 

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Why web is just as good as print

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I am well aware that there is a bit of a sniffiness amongst peeps who somehow don’t think we are quite as good now The Florist & Wholesale Buyer is fully digital. After all, shock horror, at the moment we don’t even have one of those flippy digital mags so how on earth can we be serious players!

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Emperor’s new clothes or clever marketing?

 

Despite some fairly negative comments** I and Hannah think elements of the Flower Council of Holland’s Green Gallery are gorgeous. Many of the pictures are lush, the concept is very Alexandra McQueen (a designer that was anything but High Street) and in terms of showing that floristry isn’t fuddy duddy it works. Yes I think the website is a bit clunky and I wonder if it went a bit too OTT given our test group of consumers weren’t totally pro but I can see what they were trying to achieve.

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What Your Email Says About You

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In a world where the phone is now virtually obsolete and spelling seems to have gone totally down the pan maybe I shouldn’t get so exercised about email addresses. But you know what, an email address is as much a reflection of your professionalism as stationery or a website.

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Don’t be Nasty!

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Although it was actually the wonderful Purple Spotted Peeps, Mick and Hannah that did most of the 2020 Vision organisation, I loved being involved. Not least because it was such a buzz and we achieved the objective of getting a complete mix of people into a room and talking. Networking at its best and all with a positive air that made the journey home a joy and a head full of ideas and enthusiasm.

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