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Editor’s Blog 

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CMFforwebpage1The monthly, weekly and, depending on what’s happening in this mad, mad industry of ours, sometimes daily views of Caroline Marshall — Foster, Managing Editor of The Florist, the only independent trade magazine for the £1.8 billion retail flower industry in the UK.

Never known to hold back, she comments on what’s happening, what’s got her goat and even what’s made her happy… yes it does happen!

Have something of your own to say? Want to vent your feelings? Got an idea you want to share? Then e-mail caroline@purplespotted.com. Replies go straight to her computer so anything you say is strictly between you and her… unless you want it made public!

 


 

 

You’re NOT cheap

Awesome for webOne thing that has saddened me over the last few months is how little some people are prepared to pay us to do work for them.  Asking for a discount is one thing, telling me they need a cheap deal is just plain wrong. 

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Boxed flowers … threat or opportunity?

yodel-newspaperBack in January 2014 Yodel was named as the UK’s worst parcels delivery firm for the second year running, with over half of its customers rating it as “bad” on a poll on website MoneySavingExpert. Now – as the Guardian report said — obviously Yodel responded and actually questioned the validity of the survey but fact of the matter is the horror stories about Yodel are legion … and never more so over the peaks.

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Time to kick out the baddies

interflora-the-word-bunch-baddiesOf course the fact that Interflora came bottom of the list again (re: Which report - previous blog) didn’t really help matters. Because whether it was delivered by a courier or a florist, Interflora is still the byword for flower delivery and any failure on their part doesn’t just make headlines but is often taken as a criticism/failing of the whole traditional flower industry.

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Which way to buy

which-report-screen-grab-newAs a member I get a weekly email from Which with advance news of their latest reports. Which meant Friday 14th wasn’t the happiest ending to the week. Because there, in big bold letters was the headline I always dread: Pick the best Bouquet for your Mum.

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Get Personal Online

personal-computer-screenUnless you have a huge brand, no-one really knows who you are. Which is why it is so important, especially for florists who deal with a very personal purchase, that your website really reflects the personality of you, your shop and your work so the customer can get a feel for you and your individuality/service/range in the same way as if they were walking past your shop.

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Supermarkets Feeling Blue

blue-rosesThere was an outpouring on Facebook the other day about some blue lilies sold in Tesco. I nearly posted a shot of their equally bizarre looking blue Phaelanopsis but held back as 1) didn’t want to upset people any more than necessary and 2) I couldn’t help feeling florists were missing a crucial point and using valuable energy on the wrong thing.

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