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Editor’s Blog 

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CMFforwebpage1The monthly, weekly and, depending on what’s happening in this mad, mad industry of ours, sometimes daily views of Caroline Marshall — Foster, Managing Editor of The Florist, the only independent trade magazine for the £1.8 billion retail flower industry in the UK.

Never known to hold back, she comments on what’s happening, what’s got her goat and even what’s made her happy… yes it does happen!

Have something of your own to say? Want to vent your feelings? Got an idea you want to share? Then e-mail caroline@purplespotted.com. Replies go straight to her computer so anything you say is strictly between you and her… unless you want it made public!

 


 

 

Don’t like Relay … then dump it!

chalk-and-cheese2Rhys Hughes, President of Interflora, and I can have pleasant chats and chew the cud for hours. The same is true of Lorraine at eFlorist who was one of very few people to remember Crimbo ’13 would be tough for me. As people they are really nice. However, while we undoubtedly share many beliefs, the fact is we come at this industry from increasingly different perspectives.

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The Dangers of Social Networks

dislike-buttonThe fact that there has been an outpouring of complaints on all the wire service pages around the world is not really surprising. With the advent of social networking, the opportunity for customers to say what they feel has never been more available or blunt; some of the comments on the Interflora site were unbelievably foul mouthed and I have great sympathy for the poor customer service agents who must have, at times, felt awful.

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No likey .. no lighty!

tulips-on-keyboardOf course the fact that a lot of florists came off line either late Thursday evening or before 12 on the Friday probably didn’t help. Was it the right thing to do? Should any relay member turn off their terminal? Probably not in the purest terms.

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Only YOU can change YOU

trollet-on-keyboard-computer-florist-eds-blogA lot of stock is set by the major order gatherers that if they don’t get the order and pass it through to the florist someone else will … at which point, certainly here in the UK, they usually quote M&S/Next/Waitrose et al on the basis, I’m guessing, that it will frighten florists into thinking oooh I must stay with X or Y as otherwise I’ll lose out.

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GFG … your chance to make a change

good-florist-guide-eds-blogOver the last few months I have been approached by several firms looking to acquire Good Florist Guide. Offers have ranged from £10k hard cash to an exit plan that would, in theory, show me a return of circa £600k.

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Forget Iceland, make them go to you

forget-iceland-valentines-deals-marketing-florist-flowersDear Lord… it would be easier to find the shop that isn’t selling flowers for Valentine’s this year. Iceland, Sutton Seeds, Moonpig, Lakeland; you name it and they’re all trying to get in on the act. Add in the fact that price points are being driven further and further down and yet prices to independents seem to be going up and up and I’m amazed more florists don’t just shut for the week.

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