The monthly, weekly and, depending on what’s happening in this mad, mad industry of ours, sometimes daily views of Caroline Marshall — Foster, Managing Editor of The Florist, the only independent trade magazine for the £1.8 billion retail flower industry in the UK.
Never known to hold back, she comments on what’s happening, what’s got her goat and even what’s made her happy… yes it does happen!
Have something of your own to say? Want to vent your feelings? Got an idea you want to share? Then e-mail firstname.lastname@example.org. Replies go straight to her computer so anything you say is strictly between you and her… unless you want it made public!
The slightly disparaging comments by The Times on Sunday when referring to the fact that HMRC used bouquets of flowers to apologise did rankle; after all what’s wrong with sending flowers! Nothing but it made for a good story. Thing is I know full well that in the next few weeks flowers … and ergo florists … will come in for a lot worse as journalists try to use VD and MD as a chance to have a pop at the sector.Add a comment
Am I disappointed that we don’t have more GFG’ers. Of course. Given as a magazine we deal with the industry on a daily basis I know there are some stunning shops out there who totally deserve to carry the logo but unless people apply I can’t do much about it.Add a comment
Tis the time of year when many a florist will bemoan the fact that supermarket daffs are cheaper than they can buy them at and how can they compete — usually followed by some bright spark who says skip the wholesaler, pop down to supermarket and buy theirs! Now I wasn’t about to get involved in any public debate but it did prompt a series of thoughts so here goes…Add a comment
Now before I say anything please, please don’t take this as a personal criticism. I know there are some florists who make relay work for them but they tend to be bigger shops with better buying power and who have carefully structured their business so that discounted relay work doesn’t drag them down although even they admit it is hard.Add a comment
In my opinion the price of relay doesn’t just end with the costs of belonging or the money a member might lose, it’s the image these companies present to the consumer that hurts all good florists as well.Add a comment
Flowers are probably your biggest expenditure and the one you try to cut wherever possible – especially given how prices have been over the last few months. Trouble is cutting costs can all too often lead to a cutting of quality and having seen some seriously dodgy flowers recently it is a dangerous route to take.Add a comment