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Strong US press for local florists


Media-coverage-in-USAOver in the States the publicity for ordering direct from a local florist is gaining momentum.

In fact having looked at coverage this year compared to 2012 it’s clear that the major media are not only far more willing to show the difference between local independent florists versus mass marketers and box operators but cover the fact that ‘commissions’ and ‘charges’ often result in a ‘thinner’ bouquet. This report from Atlanta news station 11 Alive is typical – hopefully we’ll see similar stories begin to appear in the UK. Video below or Click here