- Written by Caroline Marshall-Foster
- August 29, 2017
You may not think travelling to Colombia is a justifiable business investment but, if you’re a wholesaler or volume buyer, we reckon it’s a must if you really want to know what’s happening in the world of flower supply.
Because Proflora, branded ‘The Best Trade Fair’, is on target to be bigger than ever with over 5,000 visitors and more than 300 trade stands and makes it the perfect chance to meet growers, network with key industry people from all over the globe, discover new trends and ideas and see the most spectacular new varieties before they’ve hit the market. Designed to boost businesses of all shapes and sizes, the show guarantees to leave visitors feeling inspired, energised and excited for a profitable 2018.
Colombian flower growers, renowned for creating some of the highest quality stems thanks to their high altitude and fertile soil, will join producers from other countries and the most renowned suppliers and service companies in the flower sector to exhibit and attend the show. There to share knowledge, strengthen business relationships, meet with local and international representatives of the production chain and develop networks for every member of the flower business.
When it comes to flower buying, three words are key: reliability, quality and variety, and Colombia prides itself on all three. They’re also grown under high sustainable standards, with more than 40% of Colombian fresh cut flowers produced under the Florverde Sustainable Flowers certification, which pledges a commitment with local communities’ wellbeing and environmental conservation.
So why make the investment to visit Proflora? Organisers say, “Not only because it is the best, largest and most prominent flower trade show in 2017, but because having the flower industry under one roof allows you to gain an overview of the flower market and industry, get competitive information on a range of products in a short space of time, meet face to face with the best national flower growers and breeders, stay up to date on the newest flower varieties, exchange new trends with colleagues from all over the world and even take part in the Outstanding Quality Flower Competition.”
And of course it also promises to be the trip of a lifetime, held in Colombia’s capital Bogota you can take the time to visit flower farms in the nearby Savanna de Bogota where you’ll see stunning vistas and experience life at the other end of the flower chain. Then after cramming your brain with all the business and inspiration you can muster you’ll experience one of the most vibrant and energetic cities in Latin America, ranked one of the top 12 destinations of 2017 by Forbes Travel Guide, and topped off with a closing party at the dazzling and absolutely unforgettable Andres Carne de Res.
Proflora 2017 takes place from October 4th to 6th, and visitors are encouraged to also take the opportunity to connect with growers and arrange farm visits alongside the trip. To find out more and to register attendance (trade go free) visit proflora.org.co.