- Written by Olivia Spurgeon
- August 23, 2017
BFA FleurEx – the UK trade show for professional floristry — is back for 2017 with a brand new venue, the luxurious 4-star Hilton Metropole hotel at Birmingham NEC , fresh new content and FREE entry for BFA and IoPF members.
Hundreds of commercial florists, floristry students and industry suppliers are expected to come together on the weekend of 21–22 October 2017 on the look-out for new products, innovative floral design ideas, new wholesale flower and sundries suppliers and to network.
“This year, more than ever, we need to unite as an industry,” said Brian Wills-Pope, Chair of the British Florist Association. “BFA FleurEx has become not only a hub for ideas, trade sales and design inspiration, but also a forum for business discussion and a showcase for the best of contemporary professional floristry.”
Taking to the Floral Stage to wow the crowds with their breath-taking innovative work will be the acclaimed Dutch floral designer and founder of Flower Factor, Pim van den Akker, and the multi-award winning British floral designer, retail florist and Honorary Fellow of the Institute of Professional Florists, David Ragg — pictured above. Entry is by ticket only. In addition The Flower Council of Holland will unveil the 2018 trends and agendas in a spectacular, custom-designed Trends Room with room sets to inspire and inform.