both-magazine-coversABOUT THE FLORIST

The Florist has been the eyes, ears and voice for the flower industry since 1949.

Produced by a team with years of industry experience, The Florist aims to inspire and inform with a mix of in-depth business features, fabulous design ideas and all the latest industry news.

The UK's leading trade magazine for florists started life as Florist & Landscape Gardener back when Constance Spry was doing flowers for the Queen and floral foam was simply a figment of Mr Smithers' imagination.

Later, you may have known us as Florist & Wholesale Buyer until we slicked back to The Florist (but still very much here for our wholesalers!), producing three new look issues in 2013. Since then we've been focussing on our digital platform,, where you'll find the same great magazine content alongside up-to-date industry news, making it a one-stop reference tool for anyone serious about the business of floristry.


The Florist is produced by Purple Spotted Media, a communications company passionately dedicated to all things floral, led by long-term industry guru and Editor Caroline Marshall-Foster

In addition to publishing The Florist, Purple Spotted have been responsible for co-ordinating the UK promotion for a number of different 'flower' accounts including Stars for Europe (Poinsettias) and Colombian Flowers. 


Drop us a line, we'd love to hear from you! Contact

Or if your query is quick feel free to use Facebook, Twitter or Instagram @FloristMagazine 


Although we sell advertising in order to pay our bills and keep the magazine going we only write or send information about things we think could benefit our reader's businesses. However our database is more secure than Fort Knox and we will never sell your details ... its all between you and us.

Email with any advertising enquiries. 


Purple Spotted Media Services Ltd and The Florist have been a signed up member of The Information Commissioners Office (and its predecessors) for donkey’s years (our registration number is ZA113965 if you want to view our certificate).

If you sign-up to receive our email newsletters, we'll only use the information you provide to do just that: send you emails full of flower news, and if you decide to sign-up (you won't regret it!) you'll be asked to tick a box so that we can be super-duper sure you're OK with it.

Read our Privacy Policy here, and find our statement on GDPR here.