Business Briefing

From tech talk to marketing tips and accountancy advice, here you'll find all you need to know to keep your floral business blooming.


For so many florists answering the phone is the first interaction you’ll have with a large chunk of customers; it’s an unusual industry where telephone sales are still extremely common as customers need to talk through bespoke orders and explain delivery details. So why then, do so few florists think about the tone, attitude and atmosphere created for every phone call?

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Masses of red roses now feels like a distant memory, you’ve had a few days of relative peace (well other than the mountain of funeral work that seems to have happened) and hopefully the finger cuts have healed. You're now totally ready for the final haul before Mother’s Day  - the last big cash day before Christmas arrives, and we’re here to help you milk it for all it’s worth. 

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As technology continues to evolve at what feels like light-speed we're always on the lookout for hints and tips from experts to help local, independent florists navigate the minefield. Here Hetal Patel, Marketing Director at First Data, tells us three ways that she reckons will keep business running smoothly despite digital disruptions.

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