Business Briefing

From tech talk to marketing tips and accountancy advice, here you'll find all you need to know to keep your floral business blooming.


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Our last survey showed that social media is the number one marketing tool that florists are keen to embrace, so we've brought you advice from flower industry experts to tell you exactly how it's done.

Here, Rachel Wardley (pictured) of Tallulah Rose Flower School gives guidance on how to build and develop your floristry business through social networking.

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Financial complexities leave small businesses fearing growth.

A quarter of small businesses (25.8 per cent) admit they are reluctant to take on employees because it might complicate the payroll, and one in every four business owners (24.7 per cent) are being kept awake by financial concerns, according to new research released by KashFlow.

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Our most recent survey showed that many of you are keen to further your social media reach. One increasingly common way of doing so is by blogging.

Not only do they provide a far more content-rich online platform which allows your customers to feel connected to you and your business, but you’ll probably also find you quite enjoy writing one! But given there are literally millions of blogs cluttering up cyberspace, how do you make yours stand out?

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thank-you-post-card-mothers-day-florist-business-flowersPhew! It’s finally over! An amazing Mother’s Day result for florists all over the UK, and despite some low notes due to social network fallout, we reckon florists and their teams should be mighty proud of themselves.

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Direct marketing can be a brilliant means of promotion and a sure-fire way to keep on top of your current customer base, making sure they keep coming back for more.

Some florists have told us they’re planning to send out thank you notes to their Mother’s Day customers. This is a fabulous idea and is sure to keep you in their good books, however it’s important to remember the do’s and don’ts of data protection when it comes to direct mail like this.

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