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Business Briefing

From tech talk to marketing tips and accountancy advice, here you'll find all you need to know to keep your floral business blooming.


 

Consumers could have reached 'peak stuff' and instead of spending money on products, are opting to spend on experiences such as home-cooked dinners and other memorable activities. The strong performance of retailers over the festive period is due to this growing trend, according to a leading retail expert at Aston University. We hear his reasoning, with evidence from major retailers, and think about ways these techniques can be mirrored for the flower sector.

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Rob Straathof, CEO of Liberis, got in touch to offer up his advice on how you can expand your florist business from your computer. Liberis say they provide simple, straightforward funding to small businesses across the UK. Backed by the British Business Bank, they’ve helped over 3,000 SME’s obtain circa £120 million in funding since 2007. 

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TOM-BROWN

fleurametz