Privacy Policy

Purple Spotted Media Services Privacy Policy

Our Privacy Policy applies to Purple Spotted Media Services Ltd and its activities including The Florist, and Good Florist Guide.

It explains the type of data we may collect, how we may use it and how you can stop us.

It also goes on for ages (even though we didn’t include a lot as it wasn’t applicable) so we suggest a cup of coffee whilst reading.

However if it doesn’t cover what you want let us know, Para 12 has our contact info.

1. What information do we collect?
Because we don’t take any money directly (any payments are done via PayPal so totally secure) the only information we hold is your name, where it was supplied, your trading details, as you have supplied them, your address and telephone numbers – both land line and mobile if you have told us – and, where applicable, email and website details.

You will be on our database because you have either registered for copies of The Florist Trade Magazine, signed up for our newsletters (either on-line or at an event) or have given us permission to keep you on our list as a result of a personal phone call.

There may be cases where your IP details and location may be recorded if you are using a device but to be totally honest we never use that information and we don’t do anything clever like tracking etc … we are not here to use your data for anything other than sending you information connected with the flower industry. It really is all about the flowers!

2. How do we use your information?

We use your information to:

Enable you to receive our newsletters

• Keep you up to date with services and offers we may provide.

• Conduct flower industry based market research via Survey Monkey.

• Send you marketing material and other communications, including information about products, services, or events that we think might be of interest to you but ONLY in relation to flowers, floristry, plants and industry focussed activities. Like we say it really is all about the flowers!

• Assess your level of interest and generate analytical reports about the use of our services, e-mails, and other messaging campaigns so that we can see how we are doing and where we need to improve. However these reports are not based on individual responses but an aggregate of all responses so they don’t identify any individual.

• If you are a verified florist shop then we may include you on a rational basis within the Good Florist Guide database where we have no full GFG member in the area.

• Respond to your requests, questions, and concerns protecting our rights and property.

Like many other companies we may need to use Personal Information to meet internal and external audit requirements and for information security purposes. It is highly unlikely (but we need to say it) that we could need to respond to requests from courts, law enforcement agencies, regulatory agencies and other public and government authorities in which case we would need to share.

Some of the uses specified are needed so we can continue to provide a contract of service (as in the case of Good Florist Guide membership or posting out copies of our Jubilee issue) others are based on our legitimate interests in marketing in our services to people who have expressed an interest in them or similar services.

3. How do we share the information we collect?
The only place we hold your information other than our own, encrypted and secure computer drives, is with third party providers of services, specifically Mailchimp, Survey Monkey and Great Little Websites who run our Good Florist Guide website

As previously mentioned, we may also share non- identifiable information about the usage of our services – i.e. to show a client how their campaign has worked

Our posted items are dealt with by third party fulfilment houses but they only receive mailing addresses and are required by law to destroy the data after use. We include sleeper addresses to ensure this happens.

Sharing may also happen if there was a legal requirement or a government law or enforcement agency asked us to but we really don’t think that is going to happen … the world of flowers isn’t rife with legal complications.

Once thing we would say is that if you post information onto our social pages that could be seen by other people who may use it for their own purposes which we would have no control over. Again not likely to be a huge deal but just so you know.

4: How can you stop us
Easy Peasy Lemon Squeezy. You can either use the unsubscribe button that appears on all our newsletters or you can email and in the nicest possible way we will delete you. If you want to check what information we hold on you again email and we’ll let you know.

5: The global position
The new laws relate to the European Economic Area (“EEA”) but we know our database includes florists and other interested parties from around the world given the global nature of our business.
We will, wherever possible, observe the current and prevailing rules as set out by the EEA simply because they are probably the toughest because we actually like the fact that data should be kept safe.

6. How do we secure your Personal Information?
We do everything we can to keep your information safe and our firewalls are as tough as they can be. However it won’t stop a really determined hacker and to be honest any site with a Contact Us button could be at risk.

That said we have robust systems in place who will alert us pretty darned quickly if there is an issue and we have a strategy in place should anything happen. However, like every other Privacy Policy we have read there is a limit to what we can do and therefore you supply information to us at your own risk.

At the moment we don’t have accounts on any of our services but if we did you would be responsible for creating the confidentiality of the password and any activity.

7: Cookies and other tracking tech of the non biscuit type
There are a zillion and one Privacy Policy statements about cookies. We don’t actually use them – we prefer to eat cookies! - and we don’t track usage other than open and click rates supplied as part of our Mailchimp service and our Google Analytics. However, whether it’s us or any other person you can disable cookies and inclusion in Google Analytics if you prefer to be untracked. We particularly like the information provided by the Press Association on this issue … this next paragraph comes from their Privacy Statement

You can manage website cookies in your browser settings. You always have the choice to have your device warn you each time a cookie is being sent or change these settings by accepting, rejecting, or deleting cookies. If you choose to change your settings, you may find that certain functions and features will not work as intended on the Services. All browser settings are slightly different, so to manage cookies, you should refer to the relevant settings within your browser. If you would like to obtain more detailed information about types of cookies, how they are used, and how you can manage your cookie preferences you may want to visit: or Please click below for detailed information on how to disable and delete cookies in some commonly used browsers:
Mozilla Firefox®:
Microsoft® Internet Explorer:
Google Chrome™:

8. Links and connections to Third Party Services
We are active on all social media channels, including Facebook, Twitter and Instagram and we may mention or incorporate third party social networking mentions. We will assume they are GDPR compliant but we cannot be responsible for how they may use any connected information.

Our magazine website and newsletter may contain links, banners, widgets, or advertisements that lead to third-party web sites and which may be tracked by their own people. Again we will assume they are GDPR compliant but we cannot be responsible for anything they may do if you sign up to their services and as such you should ideally (assuming you haven’t died of boredom from reading this one) read every Privacy Policy. We personally believe life is for living but we are honour bound to tell you.

Again – and given tracking is irritating - the Press Association has some good information on how to stop people tracking you as per their Privacy Policy
For more information about third-party advertisers and how to prevent them from using your information, visit the Digital Advertising Alliance’s site at or the Network Advertising Initiative’s site at
We personally use Google Analytics for our website analytics but you can opt out of your usage data being included in Google Analytics by visiting

9. Your rights
You can opt out of our newsletters and other promotional mailings by clicking the opt-out/unsubscribe link within any digital communication you receive from us or by emailing us at . It may take us a few days to process any opt out request but we will get on the case ASAP.

10. Data Retention
Your Personal Information will be held for the purposes and uses set out in this Privacy Policy further above (Paragraph 2 in case you’ve lost track!) and for as long as there is a legal, taxation, accounting, risk management or business requirement to do so. As long as you don’t unsubscribe we shall you assume you want to keep receiving our newsletters.

11. Changes to this Privacy Policy
We may change this Privacy Policy from time to time, especially if there are more changes to the law or we do something different. However we will always let you know what we are doing either by an email or coverage in our News section on

12. Contact us/complaints
If you have any questions or comments regarding our privacy practices, you may contact us at:
Phone: 020 8237 1108 - please leave a message if no answer
Snail Mail: Purple Spotted Media Services Ltd
Riverside Studios
65 Aspenlea Road,
W6 8LH

Effective Date: 25 May 2018