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Saleable ideas and out-of-this-world inspiration, floristry images and updates from around the world.


 

 

For the last three years Dutch freesia growers have worked together with Flower Factor, the online portal run by eminent European florist Pim van den Akker, to promote the versatility of freesias. This year their campaign, #FreestyleFreesia, sees them taking a different look at the dainty scented stem.

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Renowned around the world as purveyors of the most precious garden rose varieties, Alexandra Farms are entering their time to shine as spring approaches and florists welcome wedding season. An established favourite among brides, the celebrated farm even grows David Austin roses alongside their huge range of gorgeous own-brand scented stems. But it's not just a famous name that makes these roses so special, because every flower in this unique range comes with its own story and its own qualities, making the Alexandra collection a perfect guide for brides, taking all that Pinterest-pain away and helping to select perfectly suited stems.

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When you’re selling a gorgeous arrangement in the shop, or making a fabulous window display, what are you thinking? The duo behind this huge floral exhibit at Christmasworld reckon it should be all about your individuality and creativity. That’s what Rudi Tuinman and Pascal Koeleman from 2dezign say they were mulling when they put together their kitschy, quirky, and in some cases completely crazy collection displayed at the fair which this year hosted Floradecora for the first time, a new show concept created by the pair.

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TOM-BROWN

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