Design Inspiration



Saleable ideas and out-of-this-world inspiration, floristry images and updates from around the world.



Renowned around the world as purveyors of the most precious garden rose varieties, Alexandra Farms are entering their time to shine as spring approaches and florists welcome wedding season. An established favourite among brides, the celebrated farm even grows David Austin roses alongside their huge range of gorgeous own-brand scented stems. But it's not just a famous name that makes these roses so special, because every flower in this unique range comes with its own story and its own qualities, making the Alexandra collection a perfect guide for brides, taking all that Pinterest-pain away and helping to select perfectly suited stems.

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When you’re selling a gorgeous arrangement in the shop, or making a fabulous window display, what are you thinking? The duo behind this huge floral exhibit at Christmasworld reckon it should be all about your individuality and creativity. That’s what Rudi Tuinman and Pascal Koeleman from 2dezign say they were mulling when they put together their kitschy, quirky, and in some cases completely crazy collection displayed at the fair which this year hosted Floradecora for the first time, a new show concept created by the pair.

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Launching a brand new trade show is no mean feat but the brave souls who launched Floradecora last week gave it a good shot as they founded their new-concept flower fair in Frankfurt. Running alongside mega-sized Christmasworld, the show's layout was designed by famous floral faces Pascal Koeleman and Rudi Tuinman from 2Dezign, who gave a fresh take on the traditional trade fair look which involved bubble-like exhibitor stands, neatly organised variety displays and retail concepts.

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Pinterest is brimming with unique and quirky ways to add personality to bridal bouquets, event flowers, corsages, buttonholes and everyday blooms. Not just reserved for Etsy sellers, crafty and unusual accessories needn’t be extra effort or costly. In fact, Corsage Creations are sharing ways for florists to add sparkle to florals of all shapes and sizes, allowing you to offer special touches with serious added value.

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Some families will always opt for donations in lieu of funeral flowers and during a tough time those personal wishes must be catered for with ultimate sensitivity. Which is why Jo Newington of The Village Florist in Storrington has come up with a genius offering that allows florists to add the special warmth that only flowers can bring, while still giving mourners the chance to donate to charity in honour of their loved one.

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August’s houseplant of the month is one not easily pigeonholed. Both stylish and rugged, the cactus goes perfectly with this year’s geometric patterned pot trend. Maybe ‘Lego’ and ‘florist’ aren’t two words that usually go together, but the Flower Council has come up with a quirky idea that you could use to show off cacti in an unusual way, or as schools break up this week it could be a fun family summer project or workshop for your customers.

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Teenagers up and down the country are trying dresses and suits, schools are making party arrangements for their end of year bash and corsage requests should be flooding in. Prom season is well and truly upon us, so we spoke to Interflora World Cup 2nd Place winner Neil Whittaker about how his shop takes advantage of the occasion.

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Next month's houseplant of the month is a sure-fire seller; the Flower Council are predicting July's potted rose plant sales to soar so be prepared because they don't just have to be quaint English-garden beauties. The team behind the trends are encouraging florists to get experimental by dressing classic rose plants up in something much more striking.

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Welcome to Day Four of British Flowers Week 2016 (13-19 June), the fourth year of the industry-wide, nationwide campaign in support of British cut flowers, founded and organised by New Covent Garden Flower Market. The hashtag #BritishFlowersWeek has now leapt past last year's Twitter reach to 6.8 million and achieved a record Instagram reach of 2.59 million. Today, we welcome the wonderful Anna Day and Ellie Jauncey of The Flower Appreciation Society.

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