Design Inspiration

Saleable ideas and out-of-this-world inspiration, floristry images and updates from around the world.


When florist Christine Gysi of Swiss floral design company stumbled upon a floral beard for the first time she showed her boss Claudia Heid who simply said, "You find the model and we'll have the shoot."  Which is how, along with third colleague Nicole Soder, they created this stunning set of photographs featuring beards, garlands, pups, feathers, chains and more.

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Bridal bouquets are next-up in our series of beautiful British, saleable, design ideas by top florists David Ragg and Tracey Griffin. Created entirely using flower from FloraBritain, these little babies buck the loose, spacious trend and instead give a refreshing take on woodland wild with techniques only a florist could recreate. Be inspired by the duo's designs, read about how they were created and get your hands on all the stunning flora and fauna used through FloraBritain.


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Our corsage competition is well underway with nearly 50 designs already submitted by UK florists, if you've not submitted yours yet why not check out the designs below for inspiration, we've taken our pick of designer Rob Wallace's collection and put them in order from simple and subtle to big, bold show-stopping bling!

Click here for more info on entering the #CorsageComp to win a £200 prize - hurry, it ends Friday!

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Think British flowers and you don't immediately think corporate. Yes those loose, wild arrangements are gorgeous but you'd be surprised at how far the fabulous quality blooms from FloraBritain will stretch in terms of every day contract work; much further than a 'just picked' hand tied! Award-winning designers Tracey Griffin and David Ragg got together to discover the range of corporate-style designs you can create using totally British blooms.

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When world renowned designer and Chelsea Gold medallist David Ragg got together with FloraBritain's Tracey Griffin – herself a Gold medal winner and no stranger to competition success - to create a range of inspirational but totally saleable impulse buy ideas we knew we were onto a winner, because having spent a year working on product development for Interflora we knew David would be well qualified to give tips on what sells.

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Simply Design File #2 has just been unveiled, and if you're a florist who enjoys being creative, pushing boundaries and selling personal work it's not to be missed. Created by floral designers from Christoffers Blommor in Stockholm, Sweden and Floristik Lorenz in Limburg, Germany, the work is the second in a series of Calla-inspired imagery and ideas designed by florists for florists. This issue our creators used people as their muse.

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Floral fireworks were created at the first Bouquet Tales lab in Holland when nine ambassadors from all over Europe got together to give their take on innovative but saleable bouquets. So many fresh ideas were brought to life that the team have stashed away tons of imagery, keeping it top secret until it's chosen to be featured in the increasingly popular and ever inspiring Bouquet Tales newspaper. The third issue is out now, the big scoop? It's time for bridal designs!

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Bridal bouquets can be anything from simple and luxurious to plain bizarre. Be it a head-to-head of slick white roses or a loose asymmetrical bunch it's always good to be able to offer a range of styles and techniques. We teamed up with Opiflor to bring you two design tutorials at opposite ends of the spectrum: an exquisite Carmen Rose and a loose, laid-back bunch.

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The people behind the Simply Calla initiative are developing a series of passion-fuelled, creatively-charged design files with the aim to inspire and encourage others to take a fresh look at colour and Calla. The first was recently published, and we have to say it's probably the most beautifully-made floral look-book we've seen all year.

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