Saleable ideas and out-of-this-world inspiration, floristry images and updates from around the world.


August’s houseplant of the month is one not easily pigeonholed. Both stylish and rugged, the cactus goes perfectly with this year’s geometric patterned pot trend. Maybe ‘Lego’ and ‘florist’ aren’t two words that usually go together, but the Flower Council has come up with a quirky idea that you could use to show off cacti in an unusual way, or as schools break up this week it could be a fun family summer project or workshop for your customers.

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Teenagers up and down the country are trying dresses and suits, schools are making party arrangements for their end of year bash and corsage requests should be flooding in. Prom season is well and truly upon us, so we spoke to Interflora World Cup 2nd Place winner Neil Whittaker about how his shop takes advantage of the occasion.

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Next month's houseplant of the month is a sure-fire seller; the Flower Council are predicting July's potted rose plant sales to soar so be prepared because they don't just have to be quaint English-garden beauties. The team behind the trends are encouraging florists to get experimental by dressing classic rose plants up in something much more striking.

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