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Saleable ideas and out-of-this-world inspiration, floristry images and updates from around the world.


 

 

Teenagers up and down the country are trying dresses and suits, schools are making party arrangements for their end of year bash and corsage requests should be flooding in. Prom season is well and truly upon us, so we spoke to Interflora World Cup 2nd Place winner Neil Whittaker about how his shop takes advantage of the occasion.

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Next month's houseplant of the month is a sure-fire seller; the Flower Council are predicting July's potted rose plant sales to soar so be prepared because they don't just have to be quaint English-garden beauties. The team behind the trends are encouraging florists to get experimental by dressing classic rose plants up in something much more striking.

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Welcome to Day Four of British Flowers Week 2016 (13-19 June), the fourth year of the industry-wide, nationwide campaign in support of British cut flowers, founded and organised by New Covent Garden Flower Market. The hashtag #BritishFlowersWeek has now leapt past last year's Twitter reach to 6.8 million and achieved a record Instagram reach of 2.59 million. Today, we welcome the wonderful Anna Day and Ellie Jauncey of The Flower Appreciation Society.

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