Saleable ideas and out-of-this-world inspiration, floristry images and updates from around the world.


Valentine's is often described as the worst of all peaks by many florists – cue Freedoms, thorns and get those plasters at the ready! So super cool sundries company Opiflor have offered a selection of ideas in the hope that you might feel inspired to sell something other than a red rose hand-tied this year.

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Bored of making tons of rose buttonholes, over and over and over again? Whilst wedding floristry has evolved with designers becoming ever more creative, producing abstract pedestals and exquisite bridal bouquets, we're often still seeing the same old buttonholes replicated from wedding to wedding and no different to those sported at our grandparents' nuptials.

Corsage Creations are on a mission to change the poor, neglected buttonhole's dull perception. Chuck out the gyp and stem tape, and instead pick up a catalogue where you'll find boutonnières brilliant for both making life easier (no more winding and wiring) and for getting extra creative (hello, cold glue!), so that the next generation of brides and grooms can be at the forefront of the buttonhole revival.

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