Saleable ideas and out-of-this-world inspiration, floristry images and updates from around the world.


When you’re selling a gorgeous arrangement in the shop, or making a fabulous window display, what are you thinking? The duo behind this huge floral exhibit at Christmasworld reckon it should be all about your individuality and creativity. That’s what Rudi Tuinman and Pascal Koeleman from 2dezign say they were mulling when they put together their kitschy, quirky, and in some cases completely crazy collection displayed at the fair which this year hosted Floradecora for the first time, a new show concept created by the pair.

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Launching a brand new trade show is no mean feat but the brave souls who launched Floradecora last week gave it a good shot as they founded their new-concept flower fair in Frankfurt. Running alongside mega-sized Christmasworld, the show's layout was designed by famous floral faces Pascal Koeleman and Rudi Tuinman from 2Dezign, who gave a fresh take on the traditional trade fair look which involved bubble-like exhibitor stands, neatly organised variety displays and retail concepts.

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With the year's first peak looming it's about time we talked about Valentine's. Which red rose will you stock, what unique designs will set you apart, what will save you from completely losing your mind after the two-hundredth two-dozen hand-tied?

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