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DESIGN

 

Saleable ideas and out-of-this-world inspiration, floristry images and updates from around the world.


 

floradecora-trade-show-fair-flowers-floristry-florist-magazine

Launching a brand new trade show is no mean feat but the brave souls who launched Floradecora last week gave it a good shot as they founded their new-concept flower fair in Frankfurt. Running alongside mega-sized Christmasworld, the show's layout was designed by famous floral faces Pascal Koeleman and Rudi Tuinman from 2Dezign, who gave a fresh take on the traditional trade fair look which involved bubble-like exhibitor stands, neatly organised variety displays and retail concepts.

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TOM-BROWN

fleurametz