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Big Features

Insights into life all over the flower sector.


making-of-rhs-chelsea-hampton-course-flower-show-florist

Show season is officially on our doorsteps again as RHS Chelsea takes place next week and RHS Hampton Court in June. We'll be there to share all the action and of course photograph the incredible floristry, but in the meantime here's a behind-the-scenes look at the making of one of those oh-so prestigious show gardens.

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hyacinth-florismart-test-lead-2

Following discussions with growers and a full florist test we can reveal the very best hyacinth care tactics...

Sweetly scented hyacinths became so popular in the 18th century that over 2,000 cultivars were grown in the Netherlands. Available in red, blue, white, orange, pink, violet and yellow and being such a big favourite it's surprising there's still debate over the best method to condition them. But FloriSmart's Merel van den Burg has read up on all things hyacinth and sussed the situation to share with you.

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deadly-daffodils-lead

"A mixed bouquet of daffs and tulips? Never! No one in Holland would ever dare to mix daffodils with any other flower... it's unheard of!" As a professional florist for over 30 years, Merel van den Burg is completely clued up on flower care, but it seems some of that expertise is lost in translation here in the UK.

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rainbow-rose-amended

Yes you may think they're tacky, you may "throw up in your mouth" again (Mr Kemp we'll never forget that comment!) but guess what... we're here for business florists, those who want to sell flowers as well as make gorgeous designs. So we asked Merel van den Burg, quality control manager at FloriSmart, to share her knowledge on the world's most contentious flower (if there is such a thing!), so you can sell Rainbow Roses by the bucket-load this Mother's Day.

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war-of-valentine-rose
Why waiting a few more days could pay off...

Having bought a fair few million roses in his time as a leading buyer Steve France has had to keep an eye on the market to get the best price and quality. Now he's bringing that knowledge back to independent florists with FloriSmart, his new style comparison flower buying site. We asked him to give his view on the Valentines rose market as of today.

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florismart-heart-lead-shotRoses checked out...

If you're running out of roses and can't get your usual varieties have a look at these new ones to see if they could be the answer.

Although FloriSmart is all about bringing wholesalers together on their new price comparison website, quality is very much their province as they need to be sure all customers are happy.  Which is where Merel van den Burg comes in. 

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saturday-valentine's

V-day falls on a Saturday this year, do you reckon it'll be no different or are you preparing for a complete disaster... what do you think and what advice would you give to florists who've never done one?

There's been plenty of debate over whether sales will benefit or falter thanks to the timing so we've gathered thoughts from florists and wholesalers across the UK, here's what they said...

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meet-the-faces-1

Steve France and Tracey Griffin are two names you'll be hearing a lot more of in 2015. Steve, ex boxed-flower boss and Tracey, award-winning florist, make an unlikely duo but along with their team of experts they're set to make huge changes to UK flower industry. Changes which will not only boost your profitability but strengthen the entire sector.

FloriSmart is an online flower market that allows you to pick and choose between wholesalers, giving you the very best value and the very best quality. It's a flower buyer's comparison site created by a team with knowledge on every aspect of the industry from buying and transport logistics to florescence and of course floristry.

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meet-the-faces-1Steve France and Tracey Griffin are two names you'll be hearing a lot more of in 2015. Steve, ex boxed-flower boss and Tracey, award-winning florist, make an unlikely duo but along with their team of experts they're set to make huge changes to UK flower industry. Changes which will not only boost your profitability but strengthen the entire sector.

FloriSmart is an online flower market that allows you to pick and choose between wholesalers, giving you the very best value and the very best quality. It's a flower buyer's comparison site created by a team with knowledge on every aspect of the industry from buying and transport logistics to florescence and of course floristry.

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They're the people who can transform your working life with all the labour saving products they sell never mind all the glorious sundries they now offer. But there's more to making Christmas successful than just producing the goods. With the help of florists around the world Oasis® Floral Products present their 12 top tips for a Happy, Harmonious, Healthy and Wealthy Christmas 2015!

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lilies-flowervision-dutch-report-florist-flowers

Flowervision’s Dutch Report – Part 4

There are bucket-loads of lily varieties – at present more than 100 different varieties are known of. Breeders and growers are constantly developing new types with a longer shelf-life, different scents and with or without pollen. 

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gerbera-flowervision-intro

Flowervision’s Dutch Report – Part 3

Guess correctly? These sparky stems are some of the more unusual offerings from Dutch growers Gerbera United.

When a team from Flowervision recently visited Holland they returned armed with so much information that we thought we'd share the best bits with you, and next up on their whirlwind tour of the flower capital of the world is Gerbera United; growers of Gerberas, Germinis and various extra-special varieties.

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