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60 Seconds with floral designer Ming Veevers-Carter

Set to be one of the most exciting displays at this year's RHS Chelsea Flower Show, New Covent Garden Market's exhibit, titled 'Behind Every Great Florist', is in the capable hands of floral designer Ming Veevers-Carter of Veevers Carter. So with the world famous flower show kicking-off next week, we caught up with Ming for 60 seconds behind the scenes.

Update 31/5/2016: Ming's creation scooped a GOLD Medal and RHS New Design Award at Chelsea, plus it was one of the most photographed and filmed exhibits at the show, making front pages and TV coverage! Watch the moment she found our she'd won Gold right here.

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What three words would best describe you?

Creative, Approachable, Decisive

Best business decision?

Closing down the shop to focus solely on events.

Worst business decision?

Well, the hardest thing I’ve ever had to do was make people redundant. It still pains me to this day, as it was obviously not something I ever wanted to do.

ming-veevers-carter-florist-magazine-chelsea2Ming with Helen Evans of New Covent Garden Market Authority

What turns your stomach and why?

Out of proportion floral arrangements and old stagnant smelly water in buckets that have been left for days!

How do you relax?

Walking alone, either very early in the morning or even better, on a beach.

Greatest indulgence?

Having fresh flowers in my house all the time!

What’s your biggest pet hate?

Laziness

What’s something you dreamed of doing?

Going back to the Island in the Seychelles where I spent nine years as a child.

What do you find most difficult?

I like the challenge of a tricky client, overcoming perceived problems and getting the job done so that they come away delighted. It can be really difficult but the satisfaction of getting it right is a wonderful feeling.

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Is the customer always right?

I like them to think so! We like to guide our clients for the best possible options but we never tell them what they should have, the idea must come from them.

Most cringe-making moment of your career?

Being a guest at a dinner party and having to change in the back of the van when half-way through putting my tights on, one of the girls opened the doors!

Best piece of advice to someone starting out in the industry?

It’s not all about being creative; it’s also about being efficient.

You’re stranded on a desert island, only one flower grows there, which would you choose?

A traditional scented garden rose.

And finally, the plug…

Veevers Carter has been appointed as florist to design New Covent Garden Flower Market’s debut exhibition stand at Chelsea this year, a hugely exciting project designed to celebrate the historic Flower Market and the many florists that they supply (including us!), working together to keep London in bloom. A secret side of the stand will be revealed at Chelsea so watch this space…

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TOM-BROWN

fleurametz