CMFforwebpage1The monthly, weekly and, depending on what's happening in this mad, mad industry of ours, sometimes daily views of Caroline Marshall - Foster, Managing Editor of The Florist, the only independent trade magazine for the £1.8 billion retail flower industry in the UK.

Never known to hold back, she comments on what's happening, what's got her goat and even what's made her happy... yes it does happen!

Have something of your own to say? Want to vent your feelings? Got an idea you want to share? Then e-mail Replies go straight to her computer so anything you say is strictly between you and her... unless you want it made public!




Lord knows it’s easy to become despondent about life. After all here we are, it’s nearly April and the weather is rubbish, economic forecasts are as gloomy as the weather and there’s a long old slog now all the peaks are out of the way, especially if you don’t do weddings. Thank heaven for funerals I hear you cry!

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I remember when the Flower Council produced their first Green Gallery online magazine. Lord what an uproar on Facebook! ‘Had they lost their minds’ people metaphorically shouted! ‘This isn’t floristry’ wrote Mrs Angry of Dagenham. ‘Why aren’t they supporting the florists who buy their flowers?’, ‘disgusting … a waste of money’ dah de dah de dah.

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