CMFforwebpage1The monthly, weekly and, depending on what's happening in this mad, mad industry of ours, sometimes daily views of Caroline Marshall - Foster, Managing Editor of The Florist, the only independent trade magazine for the £1.8 billion retail flower industry in the UK.

Never known to hold back, she comments on what's happening, what's got her goat and even what's made her happy... yes it does happen!

Have something of your own to say? Want to vent your feelings? Got an idea you want to share? Then e-mail Replies go straight to her computer so anything you say is strictly between you and her... unless you want it made public!




What is the difference between a cut flower and a plant? It may sound a flippant question but as far as I can see, the only difference is how much of the stem is still attached to the soil! Because let's face it flowers (and foliage) are all plants that have been cut. Which means that the creativity with plants should be no different to the creativity with flowers.

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My favourite job is writing 'You're in' letters to Good Florist Guide applicants. My worse job? Sending 'Sorry but you've failed' or 'Sorry, you're not up to scratch, improve or you can't join' ones. Not because it takes me ages; I personally write each one and include the panel's comments, but because I haven't invested my hard earned dosh to help rubbish shops and the clue to what we're trying to do with Good Florist Guide is in the name; good means good – not mediocre, tatty or unprofessional.

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