Editor's Blog 

CMFforwebpage1The monthly, weekly and, depending on what's happening in this mad, mad industry of ours, sometimes daily views of Caroline Marshall - Foster, Managing Editor of The Florist, the only independent trade magazine for the £1.8 billion retail flower industry in the UK.

Never known to hold back, she comments on what's happening, what's got her goat and even what's made her happy... yes it does happen!

Have something of your own to say? Want to vent your feelings? Got an idea you want to share? Then e-mail Replies go straight to her computer so anything you say is strictly between you and her... unless you want it made public!




 My team and family will tell you that if I can find 10 words where 3 could do I’ll do it. Not just because I waffle but because I love words. So should any self-respecting florist. Because selling, over the phone or on a website, is about creating a picture in the customer’s mind so that they can confidently place their order and, if possible, for slightly more than they planned.

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