Editor's Blog 

CMFforwebpage1The monthly, weekly and, depending on what's happening in this mad, mad industry of ours, sometimes daily views of Caroline Marshall - Foster, Managing Editor of The Florist, the only independent trade magazine for the £1.8 billion retail flower industry in the UK.

Never known to hold back, she comments on what's happening, what's got her goat and even what's made her happy... yes it does happen!

Have something of your own to say? Want to vent your feelings? Got an idea you want to share? Then e-mail Replies go straight to her computer so anything you say is strictly between you and her... unless you want it made public!




boring-blogOK maybe not boring as much as business orientated.  You see whilst it would be hugely easy for Hannah and I to spend our days posting pretty pictures and writing fluffy copy the fact is, since it launched in 1949, The Florist has always been more about the business of floristry and flowers rather than the design. 

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leave-comfort-zoneOne subject that remained top of the groans list throughout the summer are the relays. Given it is obviously a global issue I wonder what would happen if every florist - or at least a heck of a lot - refused to accept ANY wire service orders for a week or at peak occasion.

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blue-orchid-closeupI clocked an outpouring about blue lilies being sold in Tesco.  I nearly posted a shot of their equally bizarre looking blue Phaelanopsis but held back as A) didn’t want to upset people any more than necessary and B) I couldn’t help feeling traditional florists were missing a crucial point and using valuable energy on the wrong thing.

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GFG-logo-2Am I selling up?  Let’s face it every business is for sale at the right price.  And in my case to the right people as well.  Because what all the people who have approached me this year have really wanted are Good Florist Guide™ and Master Florist®,especially those either currently involved in the relay/order gathering market or people that want to enter the market. 

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To-Do-listOMG … can’t believe it’s been June since I wrote anything.  Very naughty of me but, having decided to take a sabbatical while daughters went through big exams and moved on to their next stage of life, I confess it has taken me a little while to get back into the swing of things: not least because there have been times when I wasn’t actually sure I wanted to.

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