CMFforwebpage1The monthly, weekly and, depending on what's happening in this mad, mad industry of ours, sometimes daily views of Caroline Marshall - Foster, Managing Editor of The Florist, the only independent trade magazine for the £1.8 billion retail flower industry in the UK.

Never known to hold back, she comments on what's happening, what's got her goat and even what's made her happy... yes it does happen!

Have something of your own to say? Want to vent your feelings? Got an idea you want to share? Then e-mail Replies go straight to her computer so anything you say is strictly between you and her... unless you want it made public!





I remember when the Flower Council produced their first Green Gallery online magazine. Lord what an uproar on Facebook! ‘Had they lost their minds’ people metaphorically shouted! ‘This isn’t floristry’ wrote Mrs Angry of Dagenham. ‘Why aren’t they supporting the florists who buy their flowers?’, ‘disgusting … a waste of money’ dah de dah de dah.

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OK I admit it … I am a bit of a show off! Point a camera at me and I’m away. Stick a microphone in my hand and I’ll talk for England. It’s not that I never feel shy or nervous (I often do!) but overall I work on the basis that if I want to be noticed in a positive way I’ve got to get out there.

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Knowing she wouldn’t be with me on the day my youngest tried to buy me flowers for Mother’s Day. She knew she had to ring a local florist (I’ve trained my girls well!!) and she set a budget of £30 which I thought was pretty darned generous for an 18 year old on a student allowance.

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An American florist started a thread on Facebook as to what had caused the demise/deterioration of florists.  Almost instantly the replies flooded in.  It was all because of the relays, the big box stores, the online order gatherers, Brexit, home workers, the weather, the price of flowers, cheap offers on other gift lines, lack of promotion … the list went on and on.

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