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It may have started as a pub based social but it's morphed into a full day gathering.  But it unlike any other event you've been to.  A no frills, no fancy stage gathering stuffed full of down to earth practical advice from florist to florist, the latest news on Brexit and so much more.

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Floom, an online marketplace that sells the products of independent florists, has raised $2.5 million in a seed funding round led by firstminute capital. The London-based company has expanded across the UK and already branched into New York, LA and San Francisco. The new investment will allow the start-up to continue its expansion into four new US cities and one new country. It has also released plans to develop a tech offering which includes software for florists.

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