Large new Red Naomi rose grower launched in Spain

Today saw the official launch of Aleia Roses, a new rose brand and Red Naomi grower with a purpose-built new greenhouse and 14 hectares of land in Spain. With an investment of over €50 million, the company says it is generating 180 jobs and envisages a production of 40 million roses to supply to the European market.

The news comes in the wake of the sad closure of Rosa Natura, an eight hectare Red Naomi nursery in Holland.

Aleia's greenhouse project, known as Bionatur Roses, stands on 14 hectares of land in a small municipality in central-northern Spain, where its greenhouse is a glass structure that stands at a height of more than 7m (6.3m from the ground to the channel) and 143,000 square metres in area, claiming to be the largest in Europe.

The project says it combines the most innovative Dutch technology with the advantages of the Spanish climate and a clear commitment to sustainability and social service.

Entrepreneur Luis Corella is behind the project. Luis has been using Dutch technology for cultivation for a long time, and his aim is to make Aleia a benchmark for excellence and sustainability by growing the most beautiful and perfect rose.

"We have designed the world's most sophisticated greenhouse for the cultivation of the Red Naomi, a symbol of beauty and perfection among roses, by combining the most innovative Dutch technology with the privileged climate of Spain."

Innovation, respect, passion and beauty are the four founding brand values of the new company.


Watch the launch video


During the launch in the Historische tuin te Aalsmeer, the Executive President of the company, José María Martínez de Haro, said, "Aleia Roses aims to become a partner for the other producers of a well-established market such as that of the Netherlands. We must differentiate volume-oriented regions (such as Africa and South America) from other areas with a clear vocation for quality, where the future hinges on the application of Dutch technology. And we plan to make that value our differential proposal, along with the other producers in this country".

The project is currently in its first phase. The company plan for the first quarter of 2017 includes the launch of several brands of roses of different categories, yet always with the common denominator of quality throughout the entire process, in both the cultivation and the transport – without ever breaking the cold or water chain.




Commitment to society & environment

Aleia Roses will be generating 180 direct jobs, in addition to 250 indirect jobs. A number of employees will be pre-selected by ILUNION, a foundation promoted within the ONCE social initiative, which favours job insertion for people with disabilities.

Aleia Roses will be using part of the waste combustion gases from a nearby biomass plant as a source of energy. The company is designing a joint plan with the Gestamp Group, a company located in the same business park, to create a connection for both companies for the supply of heating. It will also be drawing on the CO2 emissions from the forest biomass plant boilers for rose cultivation, hence preventing the emission of gases into the atmosphere.

The necessary water will be pumped from the River Duero and from the rainwater collected in specially designed rain collection ponds.

José says, "We are working to preserve our natural resources, under the principles of sustainability and responsibility, and with the support of a human team that is committed to the project."




Why Red Naomi?

With an expected production of 40 million roses, Aleia explain why Red Naomi is their pick of the crop, "The Red Naomi is considered to be the finest rose in the world, given the high quality of its attributes: perfect red colour, large number of petals, smooth and velvety surface, bright green foliage, rigid stem measuring between 60 and 90 centimetres, the slow opening of the flower, subtle aroma, great durability and a 10-14 day duration in the vase."

Continuing, "The Red Naomi rose is the rose most in demand, and can only be grown in greenhouses. Currently, most of these roses are grown in Africa (Kenya and Ethiopia) or South America (Colombia and Ecuador), but the blossoms begin to wilt after a few days. The roses produced in Garray will last between two and three weeks."




Production & greenhouse

Bionatur uses a cutting-edge process that the company's CEO calls 'the Ferrari' of greenhouses.

Corella explained, "The plants will be placed in a series of tubes and hydroponics will be used to control root infections and any possible soil contamination. In these tubes, the plants will receive nutrients, water and fertilizers.

"The roses will be protected from the heat with hat-like meshes that will also help regulate the temperature when it is cold. The upper blocking mesh will also block the artificial light used at night from reaching the exterior. There will be different systems to control watering, temperature and blooming during plant growth.

"Once the roses have correctly opened, they will be collected in special carts and taken to the processing and classification area. They will first be placed in a cold chamber until they reach two degrees, and then classified according to stem height, size and degree of opening.

"Once the roses are classified and grouped, the bouquets will be placed in cellophane marked with the brand name and placed in special containers that meet the specifications of the Dutch auction market and contain water and products that will help conserve the flowers. The roses will be transported by truck in these containers, mainly to Holland, where they will be auctioned off."