#FavouriteFlower Hashtag returns

The Hash Tag is ten years old this week so when better to announce that the #FavouriteFlower campaign is returning this year, and the Flower Council of Holland will be rolling out Hashtag Stories in both the UK and Holland again and, for the first time France and Germanyy. (the consumer facing brand of the Flower Council) will again focus on people’s Favourite Flower: a special gift that brings extra joy to both the receiver and the giver.

Last year they launched the Hashtag Story with a campaign boosted by billboards, online media, social media channels, screens at railway and underground stations, as well as advertising posters inside London Underground tubes and railway train carriages. Relevant hashtags enabled consumers to say why a particular flower was their Favourite Flower online using a special tool and then share it via social media.

The campaign will start in the first week of October with the aim of raising the profile of the Favourite Flower concept and we’ll be bringing you more information in early September on how you can get involved.  In the meantime mark the dates in your diaries to make sure you’re part of it.









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