Co-op goes 100% Fairtrade on roses from Africa


The Co-op Group has become the first large UK retailer to only use 100% Fairtrade roses sourced from Africa. The retailer has signed-up to the new international Fairtrade Sourcing Ingredients model for flowers, which allows businesses to commit to sourcing one or more Fairtrade commodities for use as ingredients in finished products.

Now any roses solf by Co-op and grown in Africa, in either single or mixed bouquets, will be Fairtrade, which means that 35 million Fairtrade roses will be sourced for the Co-op from Africa each year.

The Group also has pledged to make a donation of £30k, generated by the overall sales of Fairtrade roses in February and March 2018, to the community hospital in Naivisha, Kenya, which lies north west of Nairobi.

Brad Hill, Fairtrade strategy manager at the Co-op, told Co-op News, "We are proud to be able to bring to market the first roses under the new Fairtrade Sourcing Programme. Fairtrade guarantees growers in developing countries a better life and a brighter future and we will continually look for ways and areas that we can develop to help make positive impact and life changes for farmers in developing countries."

Eliza Ward, senior partnership manager at The Fairtrade Foundation, added, "It is fantastic to see Co-op become the first retailer to make all their African sourced roses 100% Fairtrade. The Fairtrade premium paid by Co-op is allowing growers in Kenya to invest in their community including building medical facilities and classrooms. With Fairtrade Fortnight starting on February 26 we would encourage everyone, the next time they want to treat a loved one to some beautiful blooms, to consider making 2018 the year they commit to buying Fairtrade."