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ELLE magazine releases special flower edition through industry collaboration

Flower Council of Holland's consumer brand has collaborated with the editorial teams of ELLE and ELLE Decoration to create a unique 76 page publication: ELLE Flowers. The UK edition of ELLE Flowers will available and distributed with ELLE and ELLE Decoration magazines next week, 4 - 5 April, just in time for spring!

 Exclusive publication goes straight to key target group

ELLE Flowers is a one-off exclusive edition with 76 pages filled with flowers. The magazine is included with ELLE and ELLE Decoration in April, with a print run of 650,000 copies across Europe including United Kingdom, The Netherlands, Germany and France. In the UK, a total of 35,000 copies will be distributed (18,000 copies in ELLE, and 21,000 in ELLE Decoration).

It features fashion, interiors and food with flowers in the starring role. Flower Council of Holland will also be sharing the content on Funnyhowflowersdothat.co.uk and its own social media channels.

 

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What’s inside?

This colourful botanical supplement is packed with inspirational floral articles, including ideas for bringing interiors into bloom, tips for selecting flowers and step-by-step guides. It will showcase the work of artists who are fascinated by the beauty of flowers and it gives florists free reign to present their creativity to the public.

There are interviews with flower suppliers, insightful pieces on floral fragrances from professional perfume designers and pages filled with beautiful products for displaying flowers, such as special ceramics companies dedicated to getting the best out of blooms.

 

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TOM-BROWN

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