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Union Fleurs elects new President and Board of Directors

10. union fleurs flowers cut news

Union Fleurs, the International Flower Trade Association, has recently elected a new President and Board of Directors on the occasion of its Annual General Meeting held in San Remo, Italy on 14 April 2018, which hosted over 25 participants from 11 countries. The new Union Fleurs Board of Directors will work for the next two years (2018-2020) under the leadership of Richard Fox (Kenya) as President of Union Fleurs, with the close support of Frank Zeiler (Germany) as Vice-President.

Reflecting the global reach of Union Fleurs and its unique position as the representative organisation for the international floricultural trade, the new Union Fleurs Board is made of a very international team, with the following representatives:

• Richard Fox, President (Kenya Flower Council, Kenya)
• Frank Zeiler, Vice-President and Chairman of the EU section (BGI, Germany)
• Matthijs Mesken, Chairman World Trade Committee (VGB, the Netherlands)
• Augusto Solano, Chairman Americas Committee (Asocolflores, Colombia)
• Martin Estad, Chairman Pot Plants Committee (Flora Dania, Denmark)
• Paolo di Massa, Relationship Manager (ANCEF, Italy)

In the 60 years of history of the organisation, it is the first time that the Presidency of the association goes to a representative from a non-European country, as noted by Richard Fox during his introductory speech as new President of Union Fleurs. This adequately reflects ongoing developments in the floriculture supply-chain at global levels which has seen in recent years an intensification of the role played by flower businesses operating in or sourcing from origin countries in Africa and South America.

Richard Fox is the current chairman of the Kenya Flower Council; he has been extensively involved in the Kenyan horticultural sector for the past 25 years and has played a leading role in the promotion of socially and environmentally sustainable business practises in the industry. He has been serving on the Union Fleurs Board of Directors since 2008, holding the position of Vice-President since 2014.

The election of Frank Zeiler, the Managing Director of BGI – the German Association of Flowers & Plants Wholesalers and Importers, as Vice-President and Chairman of the EU section shall also be seen as a much welcome step with the aim of strengthening the coordination, representation and promotion of the common interests of floriculture wholesalers & traders across the EU within the association but also in the context of Union Fleurs’ daily dialogue with the European institutions in Brussels.

To pay tribute to the outgoing President of Union Fleurs, Herman de Boon, and recognise his outstanding service and contribution as a member of the Union Fleurs Board of Directors from 2012 and as President since 2014, the members of Union Fleurs unanimously conferred Herman de Boon the title of Honorary President of Union Fleurs during the closing Gala Dinner on 14 April at the San Remo Casino.

Picture: Union Fleurs new Board of Directors 2018-2020.

From left to right: Augusto Solano (Asocolflores, Colombia), Frank Zeiler (BGI, Germany), Richard Fox (Kenya Flower Council), Sylvie Mamias (Union Fleurs Secretary General), Matthijs Mesken (VGB, the Netherlands) and Paolo Di Massa (ANCEF, Italy). (Missing: Martin Estad, Flora Dania, Denmark)


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